Funnel optimization conversion rate improvement, Performance marketing media buying, Growth experimentation frameworks, Stakeholder management leadership, Data analytics attribution modeling, Martech tools and campaign automation

Ecommerce Growth Conversion Optimization, DTC Full-Funnel Consumer Journey Design, Consumer Insights Analytics, Portfolio Assortment Strategy, Media Investment Management, Retail Media Marketplace Expertise, Stakeholder Management Influencing, Measurement Attribution Frameworks, Commercial Acumen P L Orientation, Commerce Strategy Business Planning, Agency Partner Leadership

Ecommerce Growth Conversion Optimization, Consumer Insights Analytics, DTC Full-Funnel Consumer Journey Design, Portfolio Assortment Strategy, Media Investment Management, Retail Media Marketplace Expertise, Stakeholder Management Influencing, Commercial Acumen P L Orientation, Measurement Attribution Frameworks, Commerce Strategy Business Planning, Agency Partner Leadership