About Fam (previously FamPay)

Fam is India's first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.

We're reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.

Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder's Capital and the likes of Kunal Shah, Amrish Rao as angel investors.

About the role :-

As a Principal Product Manager - you will own and drive the core growth engine of the product - you will own the charter of making the product habit-forming, sticky, and deeply engaging for users.

This is a high-impact role where you will combine data, user psychology, and product thinking to build scalable growth systems. You'll be responsible for designing experiences, habit-forming loops, and high-performing funnels that drive meaningful user behaviour and long-term retention.

If you enjoy solving complex problems, thinking in terms of systems and loops (not just features), and building products that users keep coming back to — this role will give you both ownership and scale.

On the Job -

Own end-to-end growth charter on FamApp: acquisition, onboarding, KYC, activation, and early retention
Define acquisition strategy from a product lens: Build scalable growth loops across organic and paid channels
Design onboarding journeys: Segment users and personalize onboarding flows to maximize activation
Improve engagement & retention: Use behavioral insights and data to build habit-forming user journeys
Collaborate cross-functionally: Work closely with Marketing, Brand, Design, Engineering, and Data teams
Optimize growth efficiency: Partner with data teams to improve CAC efficiency and maximize LTV
Run experiments: Continuously test and iterate on growth hypotheses through A/B testing and cohort analysis
Drive product thinking: Balance growth with user experience to avoid spammy or short-term tactics
Full stack builder mindset - familiarity with AI tools, can ship small feature to production. Prototyping using AI tools and collaborates by show and tell

Must-haves (Min. Qualifications)

8-10 years of Product Management experience in B2C / consumer products
Strong experience in solving problems around growth, engagement, and retention, especially in high-frequency user products
Proven track record of owning and improving end-to-end growth funnels (acquisition onboarding activation retention)
Experience building gamification-led experiences (rewards, streaks, challenges, referrals, incentives, etc.)
Strong understanding of user behavior, psychology, and habit-forming loops -Experience working on CAC LTV optimization and driving measurable business outcomes
Strong understanding of performance marketing + product-led growth (PLG) -Experience building and scaling organic growth loops (referrals, virality, network effects)
Partnered closely with Marketing, Design, Engineering, and Analytics teams while owning product outcomes
Experience mentoring and guiding PMs or cross-functional pods
Strong analytical skills — comfortable with funnel analysis, cohort analysis, and experimentation (A/B testing)

Good to haves

Experience in FinTech / Payments / Banking products.
Background in gaming, gamification, or high-engagement consumer platforms (fantasy sports, social apps, content platforms, etc.)
Strong exposure to behavioural design frameworks and habit-forming product principles
Experience working on 01 products or scaling products from early to growth stage
Familiarity with AI tools and workflows for rapid prototyping, experimentation, and shipping small features. Understanding of data infrastructure and experimentation platforms (Mixpanel, Amplitude, GA, etc.)
Prior experience in mentoring PMs or leading small product pods.
Strong product intuition with exposure to global consumer products and best-in-class engagement patterns

Perks That Go Beyond the Paycheck

Relocation assistance to make your move seamless
Free office meals (lunch & dinner)
Generous leave policy, including birthday leave, period leave, paternity and maternity support, and more
Salary advance and loan policies for any financial help
Quarterly rewards and recognition programs, and a referral program with great incentives
Access the latest gadgets and tools
Comprehensive health insurance for you and your family, mental health support
Tax benefits with options like food coupons, phone allowances, car/device leasing
Retirement perks like PF contribution, leave encashment and gratuity

Here's all the tea on FamApp

FamApp focuses on financial inclusion of the next generation by providing UPI & card payments to everyone above 11 years old. Our flagship Spending Account, FamX, seamlessly integrates UPI and card payments, enabling users to manage, save, and learn about their finances effortlessly.

Revolutionizing Payments and FinTech

FamApp has enabled 10 million+ users to make UPI and card payments across India, removing the inconvenience of carrying cash everywhere. Users get to customise their FamX card with doodles, which lets them add a personal touch to their payments.

Trusted by leading investors

We're proud to be supported by renowned investors like Elevation Capital, Y-Combinator, Peak XV (formerly Sequoia Capital India), Venture Highway, Global Founder's Capital, and esteemed angels Kunal Shah and Amrish Rao.

Join Our Dynamic Team

At Fam, our people-first approach is reflected in our generous leave policies, flexible work schedules, comprehensive health benefits, and free mental health sessions. We don't mean to brag, but we promise you'll be surrounded by some of the most fun, talented and passionate people in the startup space.

Want to see what makes life at Fam so awesome Check out our shenanigans at @lifeatfam

PS - We're looking for someone with an AI-native mindset, who actively leverages AI in their day-to-day work, as we encourage and embed it across every level at Fam.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.