Description

Amazon is seeking a strategic, data-driven General Marketing Manager to join the Europe Fulfillment by Amazon (FBA) Business Development organization. This role sits within the EU FBA Marketing team, which owns seller engagement strategy across a portfolio of FBA programs and drives seller adoption and commitment across EU marketplaces. The team partners closely with program, business, and regional stakeholders to translate program capabilities into scalable Go-To-Market strategies that improve seller awareness, engagement, and adoption throughout the FBA seller lifecycle. This role requires ownership of end-to-end marketing initiatives and delivering measurable business impact across multiple FBA programs.

Key job responsibilities

Own end-to-end Go-To-Market (GTM) strategy and execution for marketing initiatives, including targeting, segmentation, messaging, and channel mix
Independently manage complex, multi-channel marketing initiatives to drive customer adoption, engagement, and business outcomes
Define and track marketing input and output metrics including open rate, click-through rate, conversion rate, and program adoption
Drive full-funnel optimization across awareness, engagement, and conversion stages
Develop scalable marketing mechanisms and automation to support multiple programs and customer segments
Partner with cross-functional stakeholders to align marketing strategy, execution timelines, and success metrics
Analyze campaign performance and surface insights to improve marketing effectiveness
Establish measurement frameworks linking marketing initiatives to customer experience and business outcomes
Proactively identify risks, dependencies, and trade-offs, and drive decisions to maintain delivery timelines
Contribute to leadership reviews, GTM plans, and performance reporting
Improve marketing processes, reporting mechanisms, and operational efficiency across initiatives
Influence roadmap prioritization and recommend marketing opportunities based on data and customer insights

Basic Qualifications

6+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience with A/B testing, especially around audience segmentation and targeting
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience using data and metrics to measure impact and determine improvements

Preferred Qualifications

Experience using email platforms and editing HTML
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience with A/B testing, especially around audience segmentation and targeting
Experience working with cross-functional teams across business development, marketing, operations, product development, legal, etc.
Experience driving demand and managing a customer funnel across multiple channels
Experience building cross-functional partnerships and influencing stakeholders across the organization to act without having a direct reporting relationship
Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
Master's degree or above in marketing, economics, business or equivalent
Experience building scalable marketing mechanisms or automation

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Company - ADCI HYD 13 SEZ

Job ID: A10447670

Marketing manager II