Overview

ROLE AT A GLANCE:

Support and own assigned brand/category workstreams end to end - covering brand planning, consumer and Distributor insight, campaign execution, portfolio and innovation projects, launch readiness, business tracking and post-launch learning. The role is not limited to innovation coordination; it is an Assistant Brand Manager role expected to build strong marketing thinking, execution discipline and commercial ownership for the assigned portfolio.

Key Responsibilities

Track brand/category performance across sales, volume, mix, penetration, repeat, cross-sell, campaign metrics and Distributor feedback; surface issues and recommended actions.
Translate consumer, Distributor, category, competitive and trend inputs into sharp opportunity notes, brand actions, concept directions and communication briefs.
Own assigned innovation, renovation, packaging, activation and launch workstreams from brief to market readiness and post-launch review.
Develop concept notes covering target consumer, need state, proposition, RTBs, usage routine, claims direction, pack logic, price-pack inputs and Associate pitch angle.
Support brand plans, campaign calendars, content briefs, launch decks, digital assets, FAQs, usage guidance and Distributor-facing product stories.
Coordinate with R&D, Regulatory, Quality, Supply Chain, Finance, Legal, Medical/Scientific, Sales, Training, Digital, Global Category teams and agencies to close projects on time.
Maintain stage-gate trackers, artwork/claims/sample approval trackers, budget/PO trackers, project dashboards and escalation notes for open risks and decisions.
Ensure all brand communication, product claims, launch assets and field-facing content are simple, compelling, compliant and easy for Associates to use.
Capture early market feedback, identify launch or communication gaps and recommend corrective actions to improve adoption and repeat.

Key Deliverables

Monthly brand/category performance dashboard with clear actions and follow-ups.
Consumer, Distributor and competitive insight summaries for assigned workstreams.
Campaign, packaging, content and launch briefs with clear proposition, claims hierarchy and RTBs.
Innovation/renovation project charter, stage-gate tracker and launch readiness checklist.
Distributor-facing launch toolkit including product story, FAQs, usage routine, objection handling and training-support content.
Post-launch or post-campaign performance review with learnings and next-step recommendations.

Leadership And Supervisory Responsibilities

Individual Contributor

Qualifications For Success

Education

Marketing / Business Administration degree a must. Top-tier / Tier 2 business school preferred.
Knowledge of nutrition, wellness, nutraceuticals and direct selling business models will be an advantage.

Experience

7-9 years in Brand Management, Product Marketing, Category Management, Innovation, NPD, Commercialization or Consumer Marketing roles.
Experience in FMCG, Consumer Health, Wellness, Nutraceuticals, Healthcare, Foods, Personal Care or Direct Selling preferred.
Exposure to product launches, campaign execution, consumer research, agency management, packaging or GTM execution preferred.

Skills/Certifications

Strong ownership mindset with ability to manage multiple brand and project workstreams without losing detail.
Good understanding of brand management, consumer insight, category analysis, competitive benchmarking and basic commercial modelling.
Ability to convert product science, claims and technical inputs into simple consumer and Distributor language.
Strong project management discipline across timelines, approvals, samples, artworks, claims, budgets and stakeholder follow-ups.
Ability to balance consumer desirability, brand fit, Distributor usability, business viability, technical feasibility and compliance guardrails.
Strong written communication, presentation, analytical and storytelling skills.
Comfort with data, ambiguity, fast timelines and cross-functional influencing without direct authority.

Success Measures

Quality and timeliness of assigned brand plans, briefs, launch assets, dashboards and project milestones.
Improvement in execution discipline, reduction in avoidable rework and sharper upfront alignment across stakeholders.
Clarity and usefulness of consumer-facing and Distributor-facing communication assets.
Launch and campaign adoption indicators such as asset usage, Distributor feedback, early sales/volume performance and issue closure.
Quality of post-launch learning, corrective actions and scale-up recommendations.

Terms of Use Privacy Policy Compliance Documents CSR Policy

Assistant Manager, Brand Marketing - India