Curefit Healthcare Pvt Ltd, founded in 2016, is India's largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalised fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company's vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

About the role

Avant is Cult's performance footwear brand, built for people who move with purpose. Our

mission is to create products and experiences that inspire more people to move, train, and

perform at their best.

We're looking for an Associate Brand Manager to help build Avant into one of India's most

loved performance footwear brands. In this role, you'll work across brand marketing, content,

creator partnerships, campaigns, and collaborations to drive awareness, engagement, and

business growth.

You'll collaborate closely with the Creative, Social, Growth, Product, Category, and PR teams to

bring the brand to life across every consumer touchpoint from product launches and content to

influencer campaigns, partnerships, and community initiatives.

We're looking for someone who genuinely loves fitness and believes in Cult's mission of making

India move. If you're passionate about training, running, sports, or wellness and enjoy turning

those passions into impactful marketing, we'd love to hear from you.

Partnerships | Community | Brand Growth

Key Responsibilities

Brand Marketing & Campaigns

● Plan and execute integrated marketing campaigns across digital, retail, influencer, PR,

and offline channels.

● Develop campaign narratives and work with cross-functional teams to bring them to life.

● Support product launches, seasonal campaigns, and key brand moments.

● Partner with Growth and Category teams to ensure marketing initiatives drive both brand

impact and business outcomes.

Content & Social

● Partner with the Creative and Social teams to create engaging, platform-first content.

● Own the content calendar and drive end-to-end execution—from ideation and production

to publishing and performance tracking.

● Stay ahead of trends, cultural moments, and consumer behaviour to keep the brand

relevant and engaging.

● Build compelling storytelling that strengthens Avant's positioning across platforms.

Influencer Marketing & Community

● Build and manage Avant's creator ecosystem across national and regional markets.

● Execute influencer campaigns, barter collaborations, and paid partnerships.

● Identify and nurture relationships with athletes, trainers, creators, and fitness

communities that authentically represent the brand.

● Measure creator performance and continuously optimize partnerships for impact.

Partnerships & Brand Growth

● Identify and execute strategic collaborations with brands, communities, gyms, fitness

events, and ecosystem partners.

● Support experiential activations, community initiatives, and brand experiences that drive

awareness and engagement.

● Continuously explore new channels, partnerships, and ideas that accelerate brand

growth.

● Develop presentations, campaign recaps, and marketing collateral for internal and

external stakeholders.

Requirements

● 2 - 4 years of experience in Brand Marketing, Consumer Marketing, Content Marketing,

Social Media, Influencer marketing, or a creative/marketing agency.

● Experience managing integrated marketing campaigns from ideation to execution.

Skills

● Strong understanding of brand building, content, social media, and digital marketing.

● Excellent communication, storytelling, and presentation skills.

● Strong project management and stakeholder management abilities.

● Analytical mindset with the ability to translate insights into action.

● Ability to manage multiple projects in a fast-paced environment.

● Self-starter with a high sense of ownership and execution excellence.

You'll Thrive in This Role If You...

● You're passionate about fitness, sports, and leading an active lifestyle.

● You believe in Cult's mission of making India move.

● You stay up to date with fitness trends, creators, brands, and consumer culture.

● You have a strong eye for content, design, storytelling, and aesthetics.

● You enjoy building relationships with creators, partners, and communities.

● You take ownership, move with speed, and enjoy solving problems.

● You can seamlessly switch between strategic thinking and hands-on execution.

● You love building brands and creating work that people remember.

Preferred

● Experience with D2C, footwear, fashion, sports, fitness, or lifestyle brands.

● Exposure to influencer marketing, partnerships, experiential marketing, or community

building.

● Experience working in a startup or high-growth consumer brand.