Job Title: Digital Marketing Specialist (Performance Marketing)

Location: Vaishali Nagar (On-site)

Job Type: Full-Time

Experience Required: 1–2 Years

Job Overview:

We are looking for a data-driven and result-oriented Performance Marketing Specialist to manage, optimize, and scale our paid marketing campaigns across digital platforms. The ideal candidate should have hands-on experience in Meta Ads, Google Ads, and performance analytics, with a strong focus on ROI, lead generation, and conversion optimization.

Key Responsibilities:

Plan, execute, and optimize paid campaigns across platforms such as Google Ads and Meta Ads (Facebook & Instagram)
Monitor and analyze campaign performance to maximize ROAS (Return on Ad Spend)
Conduct keyword research, audience targeting, and competitor analysis
Manage ad budgets and ensure efficient allocation of spend
Optimize landing pages and funnels to improve conversion rates
Track KPIs using tools like Google Analytics and Google Tag Manager
Perform A/B testing for ad creatives, copies, and landing pages
Generate weekly and monthly reports with actionable insights
Collaborate with design and content teams for campaign creatives
Stay updated with the latest trends, tools, and platform updates

Required Skills & Qualifications:

Proven experience in Performance Marketing / Paid Media
Strong hands-on knowledge of Google Ads and Meta Ads Manager
Familiarity with Google Analytics and Tag Manager
Basic understanding of SEO and conversion optimization
Strong analytical and problem-solving skills
Ability to manage multiple campaigns simultaneously
Good communication and reporting skills

Preferred Qualifications:

Certifications in Google Ads or Meta Blueprint
Experience in lead generation or e-commerce campaigns
Understanding of marketing funnels and customer journey

Key Performance Indicators (KPIs):

ROAS (Return on Ad Spend)
Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
Conversion Rate
Click-Through Rate (CTR)
Overall Campaign ROI

Why Join Us:

Work on diverse and high-impact marketing campaigns
Collaborative and growth-focused work environment
Opportunity to scale your skills in performance marketing
Exposure to advanced tools and strategies