Job Description – Admission Counselor

Position: Admission Counselor

Department: Admissions

Location: Jaipur

Industry: Education / International School

Reporting To: Head of Admissions / School Leadership

About the Role

We are looking for an experienced, student-centric, and proactive Admission Counselor to manage prospective parent enquiries and guide families throughout the school admission journey.

The ideal candidate should have excellent communication and interpersonal skills, a customer-focused approach, and the ability to effectively communicate the school's vision, academic programmes, learning philosophy, and overall value proposition to prospective families.

The Admission Counselor will play a key role in converting enquiries into admissions while ensuring that every prospective family receives a professional, informative, and positive experience.

Key Responsibilities

1. Enquiry & Lead Management

Handle admission enquiries received through phone calls, emails, walk-ins, website, social media, and other digital channels.
Understand the requirements and expectations of prospective parents and provide appropriate information.
Maintain regular follow-ups with prospective families and ensure timely responses to all enquiries.
Manage the admission enquiry pipeline and track leads from initial enquiry through enrolment.

2. Parent Counselling & School Representation

Counsel prospective parents regarding the school's curriculum, academic programmes, teaching methodology, facilities, activities, and overall educational philosophy.
Clearly communicate the school's vision, mission, values, and unique value proposition.
Address parent queries and concerns professionally and provide accurate information.
Build strong relationships with prospective parents and create a positive impression of the school.

3. School Tours

Conduct professional and engaging campus/school tours for prospective families.
Explain key facilities, learning spaces, programmes, activities, and student experiences during the tour.
Personalise the school tour based on the interests and requirements of the family.
Ensure prospective parents receive a welcoming and memorable experience.

4. Admission Process Management

Guide parents through the complete admission process, including:
Enquiry and registration
Application submission
Documentation
Assessments/interactions
Admission decision
Fee/payment formalities
Final enrolment
Coordinate with academic, administration, finance, and other relevant departments to ensure a smooth admission experience.
Keep parents updated about the status of their application at every stage.

5. Data & MIS Management

Maintain accurate and updated records of enquiries, leads, follow-ups, applications, conversions, and enrolments.
Regularly update the admission CRM/MIS or other lead management systems.
Prepare admission-related reports and provide regular updates to the reporting manager.
Monitor lead conversion and follow-up effectiveness.

6. Parent Relationship Management

Develop and maintain strong relationships with prospective and newly enrolled families.
Ensure timely and professional communication throughout the admission journey.
Handle parent concerns and coordinate with the concerned teams for resolution.
Maintain a high level of professionalism and confidentiality while dealing with families.

7. Admission Events & Outreach

Support and participate in Open Houses, admission events, school exhibitions, parent interactions, workshops, and outreach activities.
Assist in school marketing and admission campaigns when required.
Support other admission-related activities and initiatives assigned by the management from time to time.

Required Skills & Competencies

Excellent verbal and written communication skills.
Strong counselling, presentation, and interpersonal skills.
Customer/parent-centric approach with strong relationship-building ability.
Good understanding of the school admission process and education sector.
Strong follow-up and lead-conversion skills.
Ability to confidently conduct school tours and presentations.
Good coordination and organisational skills.
Proficiency in MS Office, CRM/MIS, email, and digital communication platforms.
Ability to handle multiple enquiries and priorities effectively.
Professional appearance, positive attitude, and confident personality.

Educational Qualification

Bachelor's degree in Education, Business Administration, Marketing, Communication, Psychology, or a related field.
A postgraduate qualification will be an added advantage.

Experience

3–6 years of relevant experience in school admissions, counselling, education sales, customer relationship management, or a similar role.
Experience in IB / IGCSE / International / Premium K-12 schools will be preferred.
Candidates with strong experience in parent counselling and admission conversion may also be considered.

Key Performance Indicators (KPIs)

Number of qualified admission enquiries handled.
Lead-to-application conversion.
Application-to-enrolment conversion.
Timeliness and quality of follow-ups.
Parent satisfaction and experience.
Accuracy of admission MIS/CRM data.
Participation and contribution to admission events and outreach initiatives.

Ideal Candidate Profile

The ideal candidate will be a confident communicator, empathetic counsellor, and relationship builder who can understand the needs of parents and effectively present the school's educational offerings. The person should be target-oriented while maintaining a warm, professional, and student-first approach.