customer profitability, Customer Value Proposition, Account strategy and business planning, Customer promise execution, Channel marketing activation, Customer Segmentation, partner relationship management, Internal alignment, Negotiating value, Commercial Acumen, Managing strategic partnerships, Sales, Channel Sales, Customer Training, B2C Sales, Prospecting and pipeline Management, Distribution Business, Offer and Product knowledge, Business Acumen, Digital Fluency, Negotiation planning and preparation, Indirect Sales Channels, Customer Relationship Management, loyalty program development, Marketing strategy and programmes