Description

Amazon Flex & Hub Delivery team is seeking an experienced Program Manager to lead our online lead generation and top-of-funnel marketing initiatives. This role will own the end-to-end strategy and execution of performance marketing programs that drive qualified driver acquisition and optimize our digital marketing funnel.

Key job responsibilities

**Performance Marketing Strategy & Execution**

Own and optimize the complete top-of-funnel marketing strategy for Amazon Flex driver and Amazon Hub Store acquisition
Develop and execute comprehensive performance marketing campaigns across multiple digital channels
Drive continuous improvement in lead generation quality, volume, and cost-efficiency
Establish and monitor key performance indicators (KPIs) for all top-of-funnel activities

**Paid Search & SEM Management**

Manage paid search campaigns through Google Ads with hands-on optimization of keywords, bids, and ad copy
Analyze search performance data to identify opportunities and drive ROI improvements
Collaborate with agencies and internal teams to scale paid search programs effectively

**SEO & Organic Growth**

Lead search engine optimization (SEO) initiatives to improve organic visibility and traffic
Conduct keyword research and competitive analysis to inform content and technical SEO strategies
Partner with web development teams to implement SEO best practices and technical improvements

**Social Media Marketing**

Develop and execute social media marketing strategies across relevant platforms
Optimize social campaigns for lead generation and conversion
Test and iterate on creative, messaging, and targeting approaches

**Analytics & Optimization**

Build robust measurement frameworks to track campaign performance and attribution
Conduct A/B testing and multivariate experiments to optimize conversion rates
Deliver regular reporting and insights to leadership on marketing performance and trends

**Cross-Functional Leadership**

Partner with product, operations, and analytics teams to align marketing efforts with business goals
Manage relationships with external vendors, agencies, and technology partners
Drive alignment across stakeholders on priorities, timelines, and resource allocation

Basic Qualifications

5+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience with marketing strategies in online and mobile channels
Experience creating brand marketing content

Preferred Qualifications

Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience producing marketing promotional material for Owned & Operated channels

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Company - ASSPL - Karnataka

Job ID: A3200772

Prog Manager, Performance Marketing & Lead Generation, Last Mile Delivery Programs- Hub and AmFlex