Company Description MKR Techsoft Private Limited is a dynamic digital and software solutions company with a global clientele, delivering web development, custom software, and digital marketing services. The team focuses on timely, quality-driven, and innovative solutions that translate client visions into measurable business outcomes. With experience across industries including E-commerce, Healthcare, Legal, Finance, IT, and Real Estate, MKR Techsoft tailors services to diverse business needs. Its expertise spans website and portal development, CMS platforms, custom .NET applications, API integration, and responsive UI/UX design, supported by technologies such as PHP, WordPress, Laravel, ASP.NET, and JavaScript. The company also offers comprehensive digital marketing services, including SEO, LLM-based search optimization, social media marketing, paid ads, and advanced lead generation and sales funnel campaigns, positioning itself as a long-term digital growth partner.

Role Description This is a full-time LinkedIn Specialist – Lead Generation & Sales role in a hybrid work model, based in Amritsar with some flexibility for working from home. The LinkedIn Specialist will manage and optimize LinkedIn profiles and company pages, using LinkedIn Sales Navigator and related tools to identify, qualify, and engage potential leads. Daily responsibilities include researching target markets, building prospect lists, sending personalized connection requests and messages, and nurturing relationships to generate qualified opportunities for the sales team. The role involves coordinating with marketing and sales teams to align outreach with campaigns, tracking performance metrics, and refining strategies to improve conversion rates. The specialist will also maintain accurate records of outreach activities in CRM tools and provide regular reports on lead generation and pipeline status.

Qualifications

Lead generation expertise, including experience identifying and qualifying new leads on LinkedIn and related platforms.
Strong sales and persuasion skills, with the ability to conduct discovery conversations, handle objections, and support deal closures.
Excellent communication skills, including clear written messaging for LinkedIn outreach and professional verbal communication with prospects.
Solid research skills to analyze target industries, decision-makers, and ideal customer profiles.
Familiarity with LinkedIn Sales Navigator, CRM tools, and basic digital marketing concepts related to B2B lead generation.
Proven experience in B2B lead generation or inside sales, preferably within digital marketing, IT services, or software solutions.
Strong organizational and time management abilities, with capacity to manage high-volume outreach and follow-up.
Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
Comfort working in a hybrid setup in Amritsar, with the ability to collaborate in-office and work independently from home.

LinkedIn Specialist Lead Generation & Sales for A Digital Marketing Company