Job Title: Executive – Marketing & Business Development

Location: Ahmedabad

Department: Marketing & Business Development

Compensation & Benefits:

CTC: Up to ₹3.84 LPA

Benefits: Mediclaim, Personal Accident Insurance, Provident Fund (PF), Paid Leaves, and other applicable company benefits.

Job Summary

The Executive – Marketing & Business Development will be responsible for identifying and generating qualified business opportunities through targeted lead generation, market research, and outbound sales activities. The role involves engaging prospective clients, nurturing leads, maintaining CRM data accuracy, and supporting the sales team in achieving business growth objectives.

Key Responsibilities

Lead Generation & Qualification

Source, identify, and qualify potential sales leads through various platforms and databases, including LinkedIn, Sales Navigator, company websites, Google, and other lead-generation tools.
Conduct detailed market research to identify target industries, companies, and key decision-makers.
Evaluate potential leads using BANT criteria (Budget, Authority, Need, and Timeline) to determine sales readiness.
Coordinate with the sales team and smoothly transition qualified leads for further engagement and closure.
Continuously build and maintain a robust sales pipeline to support business growth.

Outbound Sales & Client Engagement

Execute outbound prospecting activities through emails, telephone calls, LinkedIn, and other communication channels.
Develop personalized outreach strategies to maximize response and engagement rates.
Conduct regular follow-ups with prospects to nurture relationships and advance them through the sales funnel.
Schedule meetings and appointments between qualified prospects and sales representatives.
Support business development initiatives by identifying new market opportunities and potential customer segments.

Data Analysis & CRM Management

Utilize data mining and research tools to gather relevant information for lead generation and market intelligence.
Maintain accurate and up-to-date records of prospect interactions, lead status, and customer information within the CRM system.
Track lead conversion metrics and monitor campaign effectiveness.
Generate periodic reports and dashboards to evaluate performance, identify trends, and recommend improvements.
Ensure data quality, consistency, and compliance with organizational standards.

Marketing & Business Development Support

Assist in executing marketing campaigns, promotional activities, and lead nurturing initiatives.
Collaborate with internal teams to align marketing efforts with business development goals.
Monitor market trends, competitor activities, and industry developments to identify new business opportunities.
Contribute to the development and implementation of customer acquisition strategies.

Qualifications

Bachelor's Degree in Business Administration, Marketing, Sales, Commerce, or a related field.
MBA in Marketing will be an added advantage.
Proven experience in lead generation, sales development, business development, or outbound sales activities.
Experience working with CRM systems and sales intelligence tools is preferred.

Required Skills & Competencies

Professional Skills

Strong knowledge of lead generation and business development processes.
Proficiency in LinkedIn, Sales Navigator, CRM platforms, and online research tools.
Ability to analyze market data and generate actionable insights.
Good understanding of sales funnels, prospect management, and customer engagement strategies.

Communication & Relationship Management

Excellent verbal and written communication skills.
Strong interpersonal and networking abilities.
Ability to build and maintain professional relationships with prospective clients.
Effective communication across multiple channels including email, phone, and social media.

Analytical & Organizational Skills

Strong research and data analysis capabilities.
Excellent attention to detail and data accuracy.
Ability to prioritize tasks and manage multiple projects simultaneously.
Strong problem-solving and decision-making abilities.

Behavioural Competencies

Proactive, self-motivated, and result-oriented.
Adaptable and capable of adjusting strategies based on feedback and market trends.
Strong team player with the ability to work independently when required.
Demonstrated leadership potential and mentoring capabilities.

Key Performance Indicators (KPIs)

Number of Qualified Leads Generated
Lead-to-Opportunity Conversion Rate
Outbound Activity Metrics (Calls, Emails, Messages)
Appointment/Meeting Conversion Rate
Sales Pipeline Growth
CRM Data Accuracy & Compliance
Customer Acquisition Support Metrics
Response and Engagement Rates
Business Development Opportunity Generation

Preferred Industries

Industrial Manufacturing
Engineering Services
B2B Sales & Marketing
Industrial Products
Technology & SaaS
Corporate Services
Automotive & Allied Industries

Employment Type: Full-Time

Salary: As per company standards and candidate experience.

Marketing & Business Development Executive