Location: Jaipur

Experience: 2–3 years

Employment type: Full-time

Company: Eplanet Soft

About the role

Eplanet Soft is looking for an experienced SEO Specialist with 2–3 years of hands-on experience in improving organic visibility, website traffic, keyword performance, and lead generation.

The ideal candidate should have practical knowledge of on-page SEO, technical SEO, off-page SEO, keyword research, content optimization, Local SEO, analytics, AEO, GEO, and AI-assisted SEO workflows.

This role is suitable for someone who can independently manage day-to-day SEO activities while working closely with senior SEO team members, content writers, and developers.

Key responsibilities

Conduct keyword research based on search intent, competition, business goals, and target locations.
Perform keyword mapping for service pages, landing pages, blogs, and location pages.
Optimize title tags, meta descriptions, headings, URLs, images, internal links, anchor text, and website content.
Conduct technical SEO audits.
Identify crawling, indexing, redirect, canonical, sitemap, page-speed, mobile usability, and broken-link issues.
Monitor website performance through Google Search Console.
Work with developers to communicate technical SEO requirements.
Optimize existing pages based on ranking, traffic, and conversion performance.
Conduct competitor and content-gap analysis.
Identify new content opportunities.
Prepare SEO content recommendations and briefs for writers.
Optimize FAQs and question-based content for search visibility.
Support AEO initiatives for featured snippets, People Also Ask, and direct-answer opportunities.
Support GEO initiatives for AI-powered and generative search experiences.
Improve content structure, semantic relevance, entity coverage, and topical depth.
Support Local SEO activities, including Google Business Profile optimization and location-page optimization.
Conduct backlink analysis and identify relevant authority-building opportunities.
Monitor new and lost backlinks.
Track organic traffic, keyword rankings, impressions, clicks, CTR, leads, conversions, and landing-page performance.
Prepare monthly SEO reports and actionable recommendations.
Stay updated with SEO, Google algorithm, AI search, AEO, and GEO developments.

AEO and GEO responsibilities

The candidate should have a basic to intermediate understanding of modern search optimization.

Responsibilities include:

Identifying common questions users ask around products, services, and industries.
Optimizing content for featured snippets and direct answers.
Structuring content using questions, concise answers, lists, summaries, and relevant headings.
Researching conversational and long-tail queries.
Improving content so search engines can clearly understand important information.
Supporting optimization for AI-driven search experiences.
Improving topical relevance and entity relationships.
Supporting efforts to strengthen brand mentions and authority.
Monitoring emerging AI-search trends.

Required skills

2–3 years of hands-on SEO experience.
Strong understanding of on-page SEO.
Good understanding of technical SEO.
Practical keyword research experience.
Good knowledge of Google Analytics 4 and Google Search Console.
Experience with Ahrefs, Semrush, Screaming Frog, or similar tools.
Understanding of search intent and content optimization.
Basic to intermediate knowledge of AEO and GEO.
Understanding of Local SEO.
Experience with backlink analysis and off-page SEO.
Basic understanding of schema and structured data.
Working knowledge of WordPress or similar CMS platforms.
Basic HTML knowledge from an SEO perspective.
Strong analytical and research skills.
Good written and verbal communication skills.
Strong attention to detail.
Ability to manage multiple tasks and projects.

Preferred skills

Exposure to the following will be an advantage:

US-market SEO
B2B SEO
Local and multi-location SEO
SaaS SEO
eCommerce SEO
AI search optimization
Entity and semantic SEO
Schema implementation
Looker Studio
AI-assisted SEO tools and workflows
Conversion optimization

Performance expectations

The SEO Specialist will be expected to contribute toward:

Growth in qualified organic traffic.
Improvement in priority keyword rankings.
Increased non-branded search visibility.
Higher organic clicks and impressions.
Better-performing landing pages.
Increased organic leads and conversions.
Improved website technical health.
Better featured snippet and answer visibility.
Improved Local SEO visibility where applicable.
Quality backlink growth.
Timely completion of SEO activities.
Accurate reporting and analysis.

What we are looking for

We are looking for someone who does more than complete an SEO checklist.

The candidate should be able to think:

What is stopping this page from performing better

What is the user actually searching for

How can we improve this page for both traditional search and AI-powered discovery

The right candidate will be analytical, curious, execution-focused, and willing to continuously learn as SEO evolves into AEO, GEO, and AI-driven search.

Why join Eplanet Soft

Opportunity to work on multiple industries and SEO projects.
Exposure to international projects.
Hands-on learning across SEO, AEO, GEO, and AI-powered search.
Collaborative environment with SEO, content, design, and development teams.
Strong growth opportunities for candidates who take ownership and deliver results.

Interested candidates can apply directly through LinkedIn.

Search Engine Optimization Specialist