About The Opportunity

A fast-growing D2C beauty & cosmetic brand builder in India, we craft compelling brand stories, product narratives, and conversion-driven content that resonate with Gen Z and millennial buyers. Our team blends consumer psychology, e-commerce trends, and bold creative voice to elevate cosmetic brands from launch to loyalty—powering Instagram-first campaigns, Shopify product pages, and email sequences that convert.

Role & Responsibilities

Write punchy, on-brand copy for product descriptions, social media captions, email subject lines, and ad creatives tailored for D2C cosmetic audiences.
Translate technical product specs (ingredients, textures, benefits) into emotionally resonant, benefit-led messaging that drives clicks and conversions.
Collaborate with designers and marketers to align copy with visual assets across Instagram, TikTok, and Shopify platforms.
Optimize content for SEO and platform-specific algorithms—crafting keyword-rich meta descriptions, alt texts, and CTA variations.
Test, track, and iterate copy performance using data from analytics dashboards (Google Analytics, Meta Ads, Klaviyo).
Support content calendars and campaign launches with timely, on-brand deliverables under tight deadlines.

Skills & Qualifications

Must-Have

Copywriting
SEO Writing
Instagram Content
Shopify
Meta Ads
Klaviyo
Google Analytics
TikTok Copy

Preferred

Experience in beauty or cosmetics vertical
Basic knowledge of Canva or Figma for content collaboration
A/B testing experience with email or ad copy

Benefits & Culture Highlights

On-site creativity hub with daily beauty product testing and trend ideation sessions
Opportunity to own brand voice from launch to scale for high-growth D2C startups
Mentorship from senior copy leads + monthly skill workshops on conversion psychology & Gen Z engagement

Skills: instagram,meta ads,psychology,seo,d2c,testing,email,shopify,google,google analytics,analytics

D2C Copywriter (COSMETIC/ SKINCARE)