Pine Labs is a leading fintech company building technology and financial solutions across payments, commerce and embedded finance for businesses and consumers across the Global South. With a strong presence across multiple markets, Pine Labs enables businesses with digital payments, financial services and commerce solutions, helping them grow and operate more efficiently.

Join us to be part of a fast-paced, innovative fintech environment with opportunities to work on high-impact business and finance initiatives.

The Role

You're a strategic operator who identifies high-impact opportunities across our portfolio and drives them to commercial success. You stand up new markets, launch category-defining products, and orchestrate complex cross-portfolio GTM motions.

You own outcomes: pipeline contribution, acquisition economics, revenue attribution, time-to-market. You make growth vs. profitability trade-offs with clear business judgment. You see cross-sell, bundling, and platform opportunities that siloed teams miss.

Creativity differentiates: you bring fresh thinking to tired categories, craft campaigns that connect human-to-human, and reject formulaic approaches when the opportunity demands something bolder.

Scope: Associate Director to Senior Director depending on experience.

You'll lead specific initiatives or architect our entire strategic growth agenda—calibrated to your capability.

What You Own

• Market entry strategy: sequencing, positioning, target segments for multi-product launches

• How products complement, extend, or redefine our value proposition

• Enterprise acquisition: airlines, e-commerce platforms, corporate clients, hospitality

• Cross-portfolio synergies: bundling strategies that create disproportionate value

• White-space opportunities: segments and use cases between existing product mandates

• Cross-functional execution: lead product, sales, partnerships to solve business unit growth constraints

• Strategic advisory to CMO: portfolio decisions and resource allocation

• Commercial accountability: channel mix, segment prioritization, monthly business impact reporting

Success Looks Like

• New market/business line launched on-time, on-budget with clear revenue contribution

• Cross-portfolio synergy activated that drives measurable incremental revenue

• Business heads seek your partnership—you're a strategic peer, not support function

• CMO trusts you to own initiatives end-to-end; your recommendations shape company strategy

• Speed: market entry defined in weeks, not months

Minimum Qualifications

Experience: 10-16+ years in B2B or B2C marketing (Tech, CPG, fintech, payments), with 3-8+ years in senior leadership. Track record of strategic impact, not just tenure.

Market Entry & GTM: Launched products/brands in new markets. Established category or drove rapid brand build. Pipeline/revenue attribution in high-growth contexts.

Commercial Acumen: Own business metrics (pipeline, CAC, LTV, unit economics, ROI). Model profitability, make growth vs. margin trade-offs. Think like a BU owner.

Cross-Functional Leadership: Lead complex, multi-stakeholder initiatives. Orchestrate product, sales, partnerships. Resolve conflicts without escalation.

Strategic Thinking: See connections across products and architect as unified platform. Identify cross-sell and bundling opportunities. Think in systems, not silos.

Creative Marketing & H2H Mindset: B2B and B2C are both H2H (human to human)—buyer groups differ, but creativity differentiates. Out-of-the-box thinking. Know when to use the playbook and when to rewrite it. Fresh approaches that break through crowded categories.

High Autonomy: Thrive when the playbook doesn't exist. Decide with incomplete information, move fast, course-correct. No hand-holding needed.

Preferred: Emerging markets/Global South experience. Enterprise customer marketing (complex B2B buying). Merchant-first or underbanked business models.

Why This Matters

Pine Labs is at an inflection point. We have product-market fit in core markets and the capital, team, and ambition to become the defining Commerce OS for the Global South. We need operators who write new playbooks, not execute old ones.

This isn't about optimizing campaigns or managing steady-state programs. It's about finding $50M-$100M+ revenue opportunities in white space, standing up category leadership before competitors arrive, and making our platform exponentially more valuable than the sum of its parts.

If you think like a GM, get energized by zero-to-one builds, and want strategic work that translates directly to revenue at scale—this is it. Direct CMO access, strategic autonomy, and the problems that define Pine Labs full potential.

What we value in our people.

• You take the Shot: You decide fast and deliver right

• You are the CEO of what you do: You show ownership and make things happen.

• You own tomorrow: You build solutions for the merchants and do the right thing.

• You sign your work like an artist: You seek to learn and take pride in the work you do.

• You are the Sherpa: You take people along and act in the interest of Pine Labs.

• You care with tough love: You empower others and help people grow.

Director -Product Marketing, Strategic Growth Initiatives