Company Description

Vikram Tea, from the house of Vikram Tea Processor Pvt. Ltd., began its journey in 1975 with the goal of bringing the best tea into every household. Vikram Tea has always strived to further perfect its quality so that you get the most wonderful tea experience. The tea creation starts with handpicking only the best tea leaves from the choicest gardens of Assam. They are selected on the basis of colour, taste, aroma, strength, appearance, and other stringent quality parameters.

Experience : 5-10 Years as Regional Sales Manager (Southern India) Candidate from Tea Industry preferred or Food Industry. And candidate must have strong stability in past FMCG organization.

Qualifications : - MBA - Sales & Marketing

Role Description

This is a full-time on-site role located in Bengaluru/Hyderabad for the position of Regional Sales Manager FMCG - Leading Sales activity of Southern India (Coverage area will be Karnataka, AP, Telangana, & Tamil Nadu initially).

The RSM will be responsible for overseeing and managing the sales operations in the southern region of India and stats are Karnataka, AP, Telangana, Tamil Nadu, developing and implementing sales strategies, leading and motivating the sales team, establishing strong relationships with key clients, and achieving sales targets. The role requires strong leadership, business acumen, and a deep understanding of the FMCG market in southern India.

Strategic Planning - Develop innovative product-market strategies to expand the company's market presence and brand awareness. Identify & effectively implement Major and Key initiatives at zonal level in the areas of Market Development, Distribution expansion & Sales Operation.
Customer Relationship Management - Build and nurture strong relationships with customers and distributors to enhance the company's reputation and market position.
Market Mix Optimization - Identify and implement an effective market mix that resonates with the core target consumers, ensuring alignment with departmental and company-wide goals. Make Annual and Quarterly plan for market development activities in alignment with HO.
Product Launch Leadership - Lead the sales team in successful product launches for new categories, ensuring market penetration and brand visibility.
Sales Strategy Implementation - Execute sales strategies that support the department's objectives and contribute to revenue generation for the business.
Performance Analysis – Conduct and identify SWOT of the sales team performance on a monthly basis and develop action plan for improvement.
Competition Management -Take direct responsibility for 1) Scheme design (in consultation with HO) and feedback on effectiveness of schemes. 2) Development and implementation of competition fighting strategy in consultation with HO
Inventory Management - Regularly monitor inventory pile up in slow & non-moving SKUs, take remedial actions
Managing Budgets: Develop and manage sales and marketing operating budgets, ensuring efficient allocation of resources.
Financial Analysis: Analyse and control expenditures within the division to adhere to budgetary requirements.
Team Management - Review & monitor team performance along with providing regular constructive feedback to improve performance of individuals and teams in the organization. Motivation, retention, and career growth of the team.

Overall, ensure the planning & execution of overall sales business strategy to achieve sustainable, profitable development and growth of the division through his sales team.

Desired Skills

Proven experience as a Regional Sales Head or in a similar managerial role in the FMCG (Tea Industry preferred or Food Industry)
Excellent knowledge of the FMCG market in southern India
Demonstrated ability to develop and implement effective sales strategies
Strong leadership and team management skills
Excellent communication and fluent in multiple (South) Languages like Telegu, Tamil, Kannada, Hindi & English.
Ability to build and maintain strong relationships with key clients
Proven track record of achieving sales targets
Willingness to travel within the southern region of India as required

Regional Sales Manager - South