Title: Senior Performance Marketing Manager — Real Estate

Location: Gurugram (Hybrid)

Reporting to: Leadership Team

Who We Are

ONE Advertising is India's specialist performance marketing agency for real estate. We've managed 50Cr+ in ad spend and worked with developers like Godrej Properties, Lodha, and many more. We don't do generalist work. We move inventory.

What You'll Own

Full-funnel campaign strategy and execution across Meta, Google, YouTube, and Programmatic for luxury and mid-segment real estate projects
CPL targets, CAC tracking, and weekly performance reporting for developer clients
Strategy presentations directly to developer marketing heads and MDs
Building repeatable campaign playbooks by project type — plotted, luxury residential, commercial, branded residences
Lead quality frameworks — not just volume, but site visit conversion rates
Geo-targeting, audience segmentation, and HNI/UHNI targeting strategies
Vendor and tool evaluation — CRMs, attribution tools, landing page platforms
Mentoring the media buying support team

What We're Looking For

3-4 years minimum in performance marketing, with real estate as primary vertical
Demonstrable proof of inventory movement — you should be able to say I ran campaigns for Project X, Y inventory, we generated Z site visits at A CPL
Hands-on with Meta Ads Manager and Google Ads — not just strategy, you've built and optimised campaigns yourself
Comfortable presenting strategy to C-suite and developer leadership
Strong with numbers — you build your own reports, you spot anomalies before clients do.

Strong preference for:

Experience with HNI/UHNI targeting — luxury residential 5Cr+ ticket sizes
Exposure to CRM integration and lead quality scoring
Understanding of the developer sales funnel — from lead to booking

Compensation

Fixed: 8-10 Lakhs/annum(CTC)
Variable: Performance-linked component tied to campaign outcomes

Senior Performance Marketing Manager Real Estate