About The Role

We are looking for a highly strategic and execution-focused individual to lead brand growth initiatives by combining Brand Strategy, Performance Marketing, Content Strategy, and AI-powered marketing operations. Use Performance marketing, Ad Creative knowledge, consumer behaviour, to build scalable AI engines in Ad creatives and Design to drive merchant growth and profitability

Key Responsibilities

Analyze campaign and ad creative performance to identify insights and recommend improvements to ad templates, messaging, and content strategy for better results.
Drive AI adoption across creative production and performance marketing workflows.
Evaluate and implement AI tools to improve marketing productivity and campaign efficiency.
Build AI-assisted workflows for content generation, creative testing, reporting, and campaign optimization.
Work closely with Product and Engineering teams to integrate AI into growth operations.
Lead experimentation with Generative AI to create high-performing ad creatives (videos and static ads), while using market and consumer research to improve campaign performance and business growth.

Required Skills

Performance Marketing
Content Strategy
Creative thinking
Design Thinking
AI Creatives (e.g., Midjourney, Runway, Adobe Firefly, ChatGPT for creative ideation)
AI Workflows (e.g., n8n, Make, Zapier, Langflow)
AI Tools (e.g., ChatGPT, Claude, Gemini, Perplexity)

Good to Have

Hands-on experience with n8n workflow automation.
Knowledge of AI agent frameworks for marketing operations.
Experience integrating AI tools with Meta and Google Ads workflows.

Preferred Qualifications

4–6 years of experience in Content Strategy, Brand Marketing, AI growth Initiatives.
Proven experience managing cross-functional strategic initiatives.
Strong analytical and problem-solving skills with a data-driven mindset.
Excellent stakeholder management and communication abilities.
Ability to thrive in a fast-paced startup environment.

Associate Brand Manager

Associate Program Manager - Brand and AI Initiatives