Position: Copywriter – Brand & Content Marketing

Location: Mumbai

Experience: 2–5 years

Industry: Devotion-tech / D2C / Consumer Internet

About Ghar Mandir

Founded by IIM-C alumni, ex-consultants, and ex-investment bankers, Ghar Mandir is a bootstrapped devotion-tech startup on a mission to revolutionize the way Indians pray.

In just 12 months, we've achieved $1Mn+ ARR, served 100K+ devotees, and built a growing ecosystem of temples, trusted pandits, and spiritual experiences delivered digitally across the globe.

Role Overview

We are looking for a sharp, creative, data-backed Copywriter who can take full ownership of Ghar Mandir's brand communication across all platforms.

From crafting punchy ad headlines that convert to writing soul-stirring WhatsApp messages and SEO-rich landing pages — this is a high-impact role for someone who lives at the intersection of creativity, trends, and performance.

Key Responsibilities

Brand Voice Ownership: Define, refine, and evolve the Ghar Mandir tone of voice across touchpoints (Website, App, Social, Ads, CRM).
Performance-driven Copy: Write and test content for Meta Ads, Google Ads, WhatsApp campaigns, Emailers, and landing pages with clear CTAs..
Trendspotting: Track keyword trends, social memes, cultural moments, and spiritual events — and translate them into timely, resonant communication.
Content Strategy Execution: Work alongside marketing and product teams to ensure consistent storytelling across the user journey — from awareness to retention.
Analytics-Backed Iteration: Use campaign and page-level data to test, optimize, and refine copy for better CTRs, conversions, and engagement.
Creative Brainstorming: Contribute fresh campaign ideas, emotional narratives, and out-of-the-box formats that deepen user connection and virality.

Requirements

2–5 years of experience in copywriting, preferably in a startup, D2C, or performance-led marketing setup.
Exceptional writing skills in English and Hindi.
Experience managing content end-to-end — from long-form blogs to snappy push notifications.
Hands-on understanding of tools like Google Trends, Meta Ads Library, or SEMrush for trend & keyword analysis.
Ability to juggle emotional storytelling and sharp commercial copy, based on context.
Deep interest in spirituality, culture, or devotional content is a big plus.

What You Get

The chance to shape communication for India's most loved devotion-tech brand.
Ownership across multiple mediums and campaign types — no boring days here.
Fast-paced, high growth environment with sharp minds and clear goals.
A purpose-driven product that's changing how Indians experience devotion — daily.

Creative Copywriter