Role Purpose

The Sales Representative will be responsible for driving the sales of Digital equipment (IOS, Printers etc.), Resins, Software solutions (coDiagnostiX, SmileCloud), planning and guided surgery solutions within the assigned territory by generating leads, conducting product demonstrations, converting prospects into customers, and building long-term relationships with dental clinics, labs, and institutional customers. The role focuses on volume growth, market penetration, and consistent execution.

Key Responsibilities

Identify, target, and develop new business opportunities among dental clinics, labs, and dental institutions
Conduct in-clinic and virtual product demonstrations and trials
Manage the complete sales cycle from lead generation to order closure and installation coordination
Achieving monthly and quarterly sales targets in line with business objectives
Maintain a strong demo-to-conversion ratio through follow-ups and objection handling
Coordinate with distributors, service teams, and application specialists for smooth customer onboarding
Collect market intelligence on competitors, pricing, customer feedback, and emerging trends
Maintain accurate records of leads, demos, and sales activities in CRM systems
Participate in conferences, trade shows, roadshows, and marketing activities
Support post-sales engagement to ensure customer satisfaction and referrals

Key Performance Indicators (KPIs)

Units sold per month / quarter
Number of demos conducted
Demo-to-order conversion rate
Territory coverage and new account acquisition
Accuracy and timeliness of CRM reporting

Required Qualifications & Experience

Bachelor's degree in science, Dentistry, CDT, Engineering, or Business. Preference will be given to dentists and dental technicians looking to build a career in sales.
2–5 years of sales experience in dental equipment, medical devices, or capital equipment
Prior experience with digital dentistry, scanners, CAD/CAM, or implants is a strong advantage
Proven ability to meet or exceed sales targets
Willingness to travel extensively within assigned territory

Skills & Competencies

Strong communication and presentation skills
Ability to explain technical products in a simple, practical manner
High energy, self-driven, and result-oriented
Basic understanding of digital workflows in dentistry
Comfortable working with CRM tools and sales reports

22000

Sales Executive/Assistant Manager - Digital Sales