Key Responsibilities:

Full-Funnel Demand Generation Pipeline Acceleration

Own and execute a full-funnel growth strategy from top-of-funnel brand

awareness to bottom-of-funnel conversion and pipeline velocity.

Partner with sales and revenue operations to align demand generation with

GTM objectives and revenue targets.

Optimize every stage of the buyer journey to accelerate lead progression,

shorten sales cycles, and increase conversion rates.

Digital Performance Channel Leadership

Lead strategy and execution across all digital channels: SEM, paid social,

programmatic, SEO, content, and website.

Drive high-quality inbound and outbound pipeline through data-driven

campaigns and personalized engagement.

Build scalable, always-on performance programs while experimenting with new

acquisition channels and tactics.

Account-Based Marketing (ABM)

Design and execute ABM programs targeting strategic accounts across NA and

Europe.

Integrate personalized messaging, multi-channel outreach, and sales

collaboration to influence key decision-makers.

Influencer, Advocate Partner Marketing

Engage B2B influencers and brand advocates to amplify reach and credibility

in target markets.

Lead co-marketing efforts with technology and channel partners to expand

pipeline and thought leadership.

Optimization Measurement

Own marketing performance metrics, including CAC, pipeline contribution,

MQL/SQL conversion, funnel velocity, and ROI.

Implement full-funnel attribution models and dashboards to track and

optimize campaign effectiveness.

Lead experimentation and CRO strategies to constantly improve engagement

and outcomes.

Integrated Marketing Brand Building

Develop and execute integrated marketing plans across paid, owned, and

earned channels.

Drive consistent messaging and creative alignment across campaigns,

regions, and funnel stages.

Build brand awareness and thought leadership in North America and Europe

through digital, content, and influencer strategies.

Requirements:

Nice to Have:

Senior Enterprise Account Executive, Acquisition

Head of Growth Marketing (North America & Europe)