Profile: Social Media Marketing Executive

Experience: 0–2 years

Location: Mohan Estate, New Delhi

Type: Full-Time

About :

Edelytics an education-first brand that blends creativity with data-driven strategies to reshape the way learning is experienced and delivered. We're on a mission to build a powerful digital presence and we're looking for a passionate Social Media Marketing Executive to take the lead in growing, engaging, and inspiring our online community.

We're not looking for someone to just post and ghost. This role is for a curious, creative thinker who blends aesthetics with analytics, lives and breathes content, and knows how to turn trends into community-building stories. If you think in memes and dream in reels—you might be exactly who we're looking for.

Key ResponsibilitiesWhat You'll Do

Brainstorm, create, and implement engaging social media strategies that connect with the audience — including graphics, reels, carousels, stories, and written posts

Develop, manage, and execute our end-to-end social media strategy across platforms (Instagram, LinkedIn, Facebook, Twitter, etc.)

Use tools like Canva, Buffer, or Hootsuite to manage social media calendars

Create and curate high-quality, creative, and trend-driven content

Engage with the community through comments, DMs, and interactive stories

Track and analyse key metrics and provide performance reports with actionable insights

Collaborate closely with design, marketing, and content teams to keep content aligned with the brand's message.

Stay ahead of social media trends and suggest new formats, platforms, or content ideas

Capture behind-the-scenes moments and day-to-day life using a camera or phone.

Requirements

0–2 years of experience in a similar role (internships/freelance included)

Bachelor's degree in Marketing, Communications, Media, or a related field

Passion for social media, storytelling, and content creation (Breathe, eat, sleep content)

Deep understanding of social media platforms and best practices

Creative thinker with strong content writing and visual storytelling skills (Content is key)

Comfortable with design tools like Canva

Aware of emerging trends, meme culture, and viral formats

Ability to work independently and in a team, take initiative, and manage multiple tasks

Bonus: Hands-on experience with camera work, reels, or video editingNice to Have

Knowledge of graphic design tools (e.g., Adobe Creative Suite)

Familiarity with basic analytics tools like Meta Business Suite, Instagram Insights, or LinkedIn Analytics

Understanding of influencer marketing, UGC, or paid social campaigns

Hands-on experience with a DSLR or mobile camera for video/photo contentWhat You'll Get

Real-world experience in content strategy and execution

Opportunity to build your portfolio with impactful campaigns

A fast-paced, creative, and supportive team culture

Freedom to experiment and build your portfolio

Career growth opportunities within a forward-thinking team

Exposure to both education + tech industry dynamics

If you're a social-savvy creative who's ready to take charge and grow with us—apply now!

Send your resume + portfolio (if any) and a short note about why you're excited to join Edelytics at [HIDDEN TEXT]

Social Media Coordinator