THE ROLE IN ONE LINE

Bridge data and creativity to build a performance engine — not just ads that look good, but creative that drives revenue.

THIS ROLE IS NOT FOR YOU IF You think in terms of good-looking ads. If you can't read a performance dashboard, spot what's working, and turn that into a brief — this isn't the right fit.

THIS ROLE IS FOR YOU IF You treat creative as a hypothesis, not an opinion. You've sat with Meta data at midnight trying to understand why one hook outperformed another, and you came back the next morning with a test.

WHAT YOU'LL OWN

Creative Strategy for Revenue

Build and iterate ad angles rooted in performance data, not gut feel
Own the brief — translate insights into clear, actionable creative direction
Move the brand beyond discount-led ads into storytelling that actually converts
Ensure every creative aligns with brand voice while hitting performance targets

Data Insight Creative Loop

Analyse Meta and Google performance daily: CTR, CAC, hook rates, thumb-stop, retention curves
Identify patterns in what's winning — and scale them fast
Kill what isn't working before it bleeds budget
Build a structured learning log: what was tested, what was learned, what's next

Experimentation Engine

Design and run structured creative tests across hooks, formats, messaging, and audiences
Build a repeatable system for creative learning — not one-off experiments
Develop hypotheses before spending; validate with data before scaling

Collaboration & Creative Direction

Work directly with founders and performance marketers on campaign strategy
Brief and guide internal designers or external agencies with precision
Translate business goals into creative priorities the team can execute against

WHAT WE'RE LOOKING FOR

Experience

2–5 years in D2C, performance marketing, creative strategy, or growth marketing
Has worked on ad accounts with real spend — 50L+/month is a strong plus
Experience working with in-house D2C teams or performance-focused agencies
Exposure to kids, parenting, or lifestyle brands is a bonus

Skills

Strong working knowledge of Meta Ads Manager: campaign structure, creative testing, funnel analysis
Fluent with performance metrics: CAC, CTR, AOV, LTV, ROAS — you use these to make decisions, not write reports
Comfortable building and reading dashboards in Excel or Google Sheets
Familiarity with ad libraries, competitor research, and creative benchmarking
Understanding of content formats: UGC, reels, storytelling ads, static vs video performance

Mindset

Thinks in hypotheses, not opinions — you want to know why something works
Equal parts analytical and creative; neither intimidates you
Moves fast, tests faster, learns fastest
Comfortable working directly with founders in a high-ownership environment
Has taste and judgment — you can call what will work before spending 10L finding out

WHAT A TYPICAL WEEK LOOKS LIKE

When What Monday Performance review; flag what's winning, what's bleeding, what to killMid-week New briefs out to designers or agency based on last week's learningsThursday Creative test results reviewed; next round of hypotheses builtFriday Weekly learning log updated; next week's test plan lockedAlways Be the person who knows why the creative is or isn't working

WHY THIS ROLE IS DIFFERENT

You won't support performance marketing — you'll shape it
You'll work directly with founders, not through layers
You'll build a creative engine that compounds over time, not just campaigns that run and die
Your work will have a direct, measurable impact on revenue

WHAT YOU'LL GET

Direct founder access and genuine creative ownership
A fast-moving brand where good ideas get executed quickly
Competitive compensation benchmarked to the scope
The chance to build something replicable and scalable — not just execute a playbook

THE RIGHT PERSON FOR THIS ROLE

You've spent enough time in performance marketing to know that great creative isn't about what looks nice it's about what makes someone stop scrolling, feel something, and buy. You've built that kind of creative. You've measured it. You've learned from it. And you're ready to own it end to end.

D2C Creative Strategist