About Rapido

Founded in 2015, Rapido is India's leading multi-modal mobility platform. What began with bike taxis has evolved into a comprehensive mobility ecosystem that includes Auto, Cabs, Delivery, and other mobility solutions. Today, Rapido commands a dominant 70% market share in bike taxis, 40% in auto rides, and is the second-largest player in the cab segment with a 22% market share, making it the overall market leader in ride-hailing.

With over 4 million rides completed daily and more than 2 billion rides served, Rapido operates across 200+ cities and is rapidly expanding towards a presence in 500 cities. At Rapido, we are building the future of mobility through technology, innovation, and a relentless focus on customer experience.

About the Role

We are looking for a highly analytical and business-oriented finance professional to join our Business Finance team, supporting the Marketing function. This role will be responsible for driving marketing performance reporting, financial analysis, and MIS, enabling data-driven decision-making across acquisition and growth channels.

The ideal candidate should be comfortable working with large datasets, building insightful dashboards, tracking marketing investments, and partnering closely with cross-functional stakeholders to improve marketing efficiency and ROI.

Key Responsibilities

Own end-to-end Marketing MIS and reporting across online and offline acquisition channels.
Prepare and publish periodic business performance reports with high accuracy and timeliness.
Track marketing budgets against actual spends and highlight key variances.
Develop and maintain dashboards for critical marketing metrics such as:
Customer Acquisition Cost (CAC)
Lifetime Value (LTV)
Return on Marketing Investment (ROMI)
Channel-wise performance
Perform deep-dive analyses to identify trends, opportunities, and cost optimization levers.
Evaluate marketing effectiveness and provide actionable recommendations to improve campaign ROI.
Collaborate with Marketing, Growth, Operations, and Finance teams to drive business decisions.
Support invoice validation and ensure marketing spends are accurately recorded and reconciled.
Identify process gaps and reporting inefficiencies while driving automation wherever possible.
Assist in forecasting marketing spends and support monthly financial planning exercises.
Present key business insights to senior stakeholders through structured reports and dashboards.

Qualifications & Experience

Chartered Accountant (CA) or Cost & Management Accountant (CMA).
2–4 years of post-qualification experience in Business Finance, FP&A, Consulting, or Commercial Finance.
Prior experience in a high-growth startup, internet, e-commerce, or consumer-tech company is preferred.
Strong analytical and problem-solving skills with the ability to translate data into business insights.
Advanced proficiency in Microsoft Excel is mandatory.
Experience with SQL, Power BI, Tableau, or similar BI tools is highly preferred.
Strong stakeholder management and communication skills.
Ability to thrive in a fast-paced, dynamic environment with multiple priorities.

Preferred Skills

Financial planning and budgeting
Marketing analytics and performance measurement
MIS reporting and dashboard creation
Financial modelling
Data visualization
Variance analysis
Cost optimization
Business partnering
Attention to detail
Process improvement and automation

Key Performance Indicators (KPIs)

100% on-time delivery of Marketing MIS and dashboards.
Less than 1% reporting errors across all published reports.
Improvement in Customer Acquisition Cost (CAC) and marketing efficiency.
Adoption of actionable business insights by Marketing leadership.
Budget adherence and timely variance reporting.
Improved reporting automation and reduction in manual effort.
Timely and accurate invoice validation and reconciliation.

Why Join Rapido

Be part of India's fastest-growing mobility platform.
Work closely with business leaders and influence high-impact decisions.
Gain exposure to large-scale marketing investments and strategic business finance.
Solve complex business problems using data and analytics.
Thrive in a high-growth, fast-paced environment with significant learning and career growth opportunities.

Associate Manager Business Finance

Associate Manager, Business Unit Finance