Company Description

What Will You Do

Lead the execution of regional marketing campaigns, ensuring alignment with global strategies while driving measurable customer engagement and business impact.
Develop and execute integrated, multi-channel marketing strategies tailored to CE and HID, leveraging market trends, competitive analysis, and customer segmentation.
Work closely with global and regional product market development teams to develop messaging and creative content with compelling value propositions.
Plan and execute the New Product Introductions (NPIs), positioning actions, product rollovers and lifecycle management strategies.
Identify, engage, and maintain Key Opinion Leaders (KOLs) and customer advocates to drive content development and regional adoption.
Maintain campaign performance dashboards to evaluate marketing effectiveness and optimize future initiatives.
Stay informed on trends and competitive dynamics in customer segments and applications relevant to CE and HID.
Collaborate with Product Management and Global Market Development to develop and deliver sales enablement tools for commercial teams.

Marketing revenue contribution and funnel generation tracking.
Campaign effectiveness: on-time and on-strategy execution.
Customer engagement metrics, including retention, acquisition, and satisfaction.
Digital demand generation:
Market share growth within CE and HID business
KOL engagement and support impact.

Sales & Commercial Leaders - Align on market priorities and growth strategies.
Territory/Regional Marketing Teams - Ensure localized execution of campaigns.
Digital Marketing - Leverage digital platforms for demand generation and customer engagement.
Global Business Unit & Market Development - Ensure APJ alignment with global strategy.
Product Management - Support market insights, pricing strategies, and training programs.
Service & Support Teams - Optimize customer experience and retention efforts.

How Will You Get Here

Education & Experience:

7-10 years of experience in life sciences, molecular biology, analytical instrumentation, or related industries.
Demonstrated success in developing and executing marketing strategies that drive business growth.
Proven experience in market/customer analysis, go-to-market strategy development, and commercial enablement.
Strong ability to analyze and synthesize complex technical, market, and competitive data into actionable insights.
Demonstrated ability to manage multiple priorities across diverse markets and cultures.

Key Skills & Competencies:

Technical Knowledge: Strong understanding of Genomics applications, with familiarity in CE and Forensic industry
Strategic & Execution Excellence: Ability to translate business goals and market insights into actionable regional marketing initiatives and drive effective execution Strategic Thinking: Ability to translate business goals into impactful regional marketing initiatives.
Collaboration & Influence: Demonstrated ability to work effectively in a matrix organization across global, regional, country, and commercial teams, cultures, and geographies.
Analytical & Data-Driven: Ability to synthesize market, customer, competitive, and performance data into actionable insights and measure marketing effectiveness.
Regional mindset - Ability to understand and navigate the diversity and complexity of APJ markets and adapt approaches accordingly.
Growth & Experimental Mindset: Curious, adaptable, and proactive, with a willingness to test new approaches, learn from results, and continuously improve.
Collaboration & Influence: Demonstrated ability to work effectively in a matrix organization across global, regional, country, and commercial teams, cultures, and geographies.
Travel: Approximately 10-30% within APJ.