Function

Product Development

Main Goal

The NPDM – Manager (India) leads the end-to-end lifecycle of new vegetable seed varieties in India—from concept and trialing to launch and post‑launch scaling. The role aligns Breeding, Product Development (PD), Marketing, Sales, Supply Chain, and Quality to deliver winning varieties with strong product–market fit, robust positioning, and profitable growth across India's priority crops and clusters.

Job Description

People Management:
Leading the team of PD as per defined organizational structure within the company
Coaching and mentoring the team to build high performing teams to contribute to the success of the organization.
Timely support to the PD team to perform their roles effectively.
Manage the budget / OPEX as defined and agreed yearly.
Portfolio PD strategy Implementation & Market Fit
Coordinate and implement India crop-wise PD strategy for defined portfolio as shared by Marketing portfolio leads.
Ensure that market needs are translated into Hybrid Design proactively in coordination with Breeding & Marketing team for all the breeding crops operated by HM Clause India.
Coordinate with team for Prioritizing candidate hybrids aligned to India's different crop market segments and price ladders (wherever required).
Maintain a 12–36-month NPI calendar in all crops aligned with seasons (Kharif/Rabi/Summer) and regional sowing windows.
Trialing & Advancement
Overlook the execution of trial plans of S1 & S2 along with multi-location pre‑commercial trials with statistical design, appropriate checks, and grower/market feedback loops.
Part of PAP discussions for GO/NO‑GO advancement, for which proper data logics to be prepared for rationale decisions, risks, and mitigation plans.
Business Case, Pricing & Positioning
Supporting Marketing to build business cases for advancement: target segments, competitor set, pricing, gross margin, demand plan (Y1–Y3).
Align on intro volumes and SKU readiness with Supply/Quality (pack sizes, labeling, certifications, traceability etc).
Launch Excellence & Sales Enablement
Identifying the varieties needing special approach and building agronomical concept building for better varietal performance in the market, to be established during S1/S2 stage.
Own PD actions for NPI's as per the Marketing plan to make it successful Introduction.
Deliver field-ready toolkits: product sheets, side-by-side comparison charts, trial/demo design, objection‑handling, agronomy advisories, FAQs
Being part of complaint handling in the market and ascertaining the root cause analysis in collaboration with other stakeholders.
Partner with Sales team & Marketing for demand generation activities with influencer/lead-grower trials, retailer engagement, and retail visibility.
Play an important role in PAP
Post‑Launch Stewardship & Lifecycle
Monitor post‑launch KPIs sell‑in/sell‑out, repeat purchase, demo‑to‑sale conversion. Supporting sales team to understand variety performance metrics.
Supporting to calibrate positioning and agronomy guidance based on early field learnings; execute phase‑in/phase‑out.
Market Insights & Voice of Customer
Run structured market intelligence: grower preferences, disease trends, competitor pipeline, price ladders, nursery dynamics, mandi/trader feedback.
Institutionalize feedback from progressive growers, FPOs, nurseries, retailers, and traders to refine hybrid profile and future breeding briefs.

What We Expect Of You

Deep understanding of vegetable seed market and India's crop ecologies
Strong trial design, data analysis, and insight translation skills; ability to balance agronomy with commercial logic. Having good analytical skills.
Positioning & pricing acumen; ability to craft clear grower value propositions and competitive storylines.
Excellent cross-functional leadership and project management; stage‑gate governance.
Communication & training strength—convert technical traits into simple, high-impact sales narratives.
People Managerial skills to oversee and support team
Tools: MS Office/Excel, CRM/PD tools/portfolio tools, Power BI (or similar); comfort with dashboards and field data apps.
Travel readiness across India's/Asia clusters.

Skills

Collaboration

Accountability

Respect

Entrepreneurship

Budgets/Cost Control

Creativity/Innovation

Customer Focus

Decision Making/Judgment

Global Perspective

Initiative

Integrity/Ethics

Leadership

Managing Technology

Managing Conflict

People Development

Problem Solving/Analysis

Product Knowledge

Project Management

Sales Skills

Technical Skills

Your Benefits And Working Environment

Career Growth
Diversity and Inclusion
Gender Equality
Employee Wellness
Training and Development
Safer Workplace
Rewards and Recognition

Recruitment process

HM.CLAUSE committed to fostering a diverse and inclusive workplace where everyone feels valued, respected, and empowered to thrive

Profile Screening
Phone screening
Interviews - 3 rounds
Offer Discussion
Offer Letter Issue
Background Verification
Pre Employment Medical Checkup
Onboarding

NPDM India and PD Expert ASIA