Performance Marketing Specialist/Manager

haeywa is the future of petty cash management in India, offering corporates a fully digitized and intelligent solution for managing petty cash. We simplify spend management, bring transparency to workflows, save time, and prevent revenue leakage—all while creating a seamless employee experience.

We are proud to be the first company in India to enable real-time payments and reconciliation in this space.

Why Join Us

Be part of a high-impact fintech startup where your work directly contributes to business growth.
Work closely with leadership and key stakeholders in shaping the growth strategy of an innovative fintech product.
Enjoy a dynamic startup environment with significant opportunities for learning and career advancement.

Role Overview

We are looking for a results-driven Performance Marketing & B2B SaaS Sales Specialist to drive lead generation, customer acquisition, and revenue growth for haeywa.

The ideal candidate should have hands-on experience in performance marketing and a strong interest in B2B SaaS sales. You will be responsible for generating qualified leads through digital marketing campaigns, engaging with prospects, conducting product demonstrations, and supporting the end-to-end sales process.

Key ResponsibilitiesPerformance Marketing

Plan, execute, and optimize paid marketing campaigns across Meta, Google Ads, LinkedIn Ads , and other relevant digital channels.
Generate high-quality leads through performance marketing initiatives.
Monitor and improve key marketing metrics such as CPL, CTR, CAC, ROAS, conversion rates, and lead quality.
Manage campaign budgets and ensure maximum return on marketing investments.
Coordinate with designers, content creators, and external agencies to develop effective ad creatives and landing pages.
Implement retargeting, email nurturing, and lead engagement campaigns.
Analyze campaign performance using tools such as Google Analytics, LinkedIn Campaign Manager, and CRM platforms.
Support the management of haeywa's social media presence with a focus on engaging business decision-makers.

B2B SaaS Sales

Engage with inbound and outbound leads to understand their business requirements.
Conduct product demonstrations and presentations for prospective customers.
Manage the sales pipeline from lead qualification to deal closure.
Build and maintain relationships with finance heads, CXOs, HR leaders, and administration teams.
Follow up with prospects and nurture opportunities through the sales funnel.
Maintain accurate records of leads, opportunities, and customer interactions within the CRM.
Work closely with leadership to achieve monthly and quarterly revenue targets.

Market Research & Business Growth

Monitor industry trends, competitor activities, and emerging opportunities within fintech and SaaS.
Gather customer feedback and market insights to improve positioning and messaging.
Identify partnership and business development opportunities that support growth objectives.

Requirements

2–5 years of experience in Performance Marketing, Growth Marketing, B2B SaaS Sales, Business Development, or a related role.
Hands-on experience managing paid campaigns on Google Ads and LinkedIn Ads.
Strong understanding of lead generation, marketing funnels, conversion optimization, and campaign analytics and knowledge of SEO (including keyword research, on-page SEO ,off page SEO and SEO best practices).
Experience in B2B sales, preferably within SaaS, fintech, or technology-driven businesses.
Familiarity with CRM and marketing tools such as HubSpot, Zoho CRM, Google Analytics, LinkedIn Campaign Manager, and similar platforms.
Excellent communication, presentation, and interpersonal skills.
Strong analytical and problem-solving abilities.
Self-motivated, target-driven, and comfortable working in a fast-paced startup environment.

Preferred Qualifications

Experience in fintech, payments, expense management, or SaaS products.
Understanding of enterprise sales cycles and consultative selling.
Exposure to account-based marketing and lead nurturing strategies.

How to Apply

Send your resume and a brief cover letter to [HIDDEN TEXT] with the subject line:

Application for Performance Marketing & B2B SaaS Sales Specialist

Please also submit your application through the job portal.