Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Responsibilities

Job Description

Lead and implement the strategic vision for products within the Nielsen Ad Intelligence applications portfolio, aligning with company goals and market needs.
Oversee the end-to-end product life cycle, from concept and development to launch and iteration.
Prioritize the product roadmap, including a clear understanding of requirements, resources, execution timelines, and impact.
Identify customer problems and workflow opportunities where AI, machine learning, and emerging technologies can unlock novel product capabilities and measurable business value.
Define, evaluate, and drive AI-enabled product initiatives from discovery through production, including use case prioritization, solution design, experimentation, launch planning, and post-launch optimization.
Partner closely with engineering, data science, and architecture teams to implement AI-powered solutions using appropriate approaches and tools, including machine learning, model orchestration, MCP, and related technologies where applicable.
Establish clear product requirements, success metrics, guardrails, and evaluation criteria for AI functionality, including quality, reliability, explainability, performance, and user adoption.
Lead testing and validation of AI-driven features through prototyping, test-and-learn experiments, pilot programs, and phased rollouts to ensure product-market fit and operational readiness.
Collaborate with cross-functional teams (engineering, data science, sales, and marketing) to deliver cutting-edge solutions.
Identify market trends, customer needs, and competitive landscape to inform product strategy.
Drive innovation in planning products, fostering a culture of collaboration and excellence.
Lead stakeholder communication, including presenting product initiatives and updates to cross-functional leaders and meeting with customers.
Ensure products are launched on time and within budget, while meeting high-quality standards.
Establish and track key performance indicators (KPIs) to measure the success and impact of the Nielsen Ad Intelligence applications.
Ensure efficient and effective product development processes, including agile methodologies and best practices.

Qualifications

10–12 years of experience in technical product management with deep technical knowledge
Strong leadership and team management skills, with the ability to inspire and guide cross-functional teams.
Good written and verbal communication skills and the ability to communicate with both technical and non-technical audiences.
Experience building 0-to-1 products, leading client discovery, executing test-and-learn research, and adjusting product direction based on new information and changing priorities.
Demonstrated success in driving product innovation and managing complex portfolios.
Familiarity with modern AI product development concepts and tooling, such as model evaluation, prompt and workflow design, human-in-the-loop systems, MCP, and experimentation frameworks, is strongly preferred.
Experience with advertising tech stack and direct experience building linear, digital, ad intelligence, cross-platform planning and measurement, DSP, SSP, ad server, data-driven planning, activation, programmatic buying, and measurement solutions in CTV/OTT environments is strongly preferred.
Experience with media measurement in international markets desired.
Experience with machine learning and AI applications in ad tech, including identifying practical use cases, partnering on implementation, and evaluating customer and business impact is desired.
In-depth industry knowledge and experience with digital advertising standards and protocols, particularly in CTV and OTT, and familiarity with industry standards desired.

Additional Information

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Senior Product Manager II - (Media Planning/Ad Tech/Ad Intel)