campaigns to achieve KPIs through data-driven recommendations

Collaborate with local marketing teams to provide strategies from an online marketing aspect to achieve overall marketing objectives. Understand each market's different needs and cultures by deep diving into the marketing campaigns

Monitor the effectiveness of online campaigns and proactively offer ideas and solutions for ongoing enhancements

Collaborate with Account Managers within the Online Marketing team and local marketing teams, as well as financial planning teams to plan budgets, pacing and upcoming campaigns and tests

Act as the main point of contact between Account Managers and local marketing teams on coordination of resources needed to deliver successful online marketing campaigns

Handle ad-hoc requests and discussion topics from local marketing teams and local country leads

Own the Online Marketing strategy and budget for the assigned market, and work directly with the local country leads, marketing lead and Business Intelligence Lead

Requirements

Bachelors degree in business administration, business analytics or other quantitative majors
4 years of hands-on experience with major online marketing channels
Excellent communication skills
Excellent stakeholder management skills, comfortable with interacting with senior management
Working knowledge of paid media analytics, tracking and reporting platforms
Proven analytical skills with the ability to deliver data-driven results
Team player, self driven and eager to learn

Senior Online Marketing Specialist - Strategy & Planning, Regional Brand & Growth Marketing