Job Description Of

MEDICAL REPRESENTATIVE (MR)

The MR will report to the Regional Manager.

The MR Will Function

With independent charge of his territory
As an associate with his colleagues—PSOs, MRs & BMs

The MRs Job Functions Are

To be responsible for achieving territory-wise sales targets.
To prepare his territory-wise annual sales budget together with the Regional Manager as per the objectives and guidelines.
Implement Company's promotional plans/strategies and utilize the promotional inputs as per the Company's guidelines.
In consultation with his RM, arrive at specific product promotion for priority products and improve business.
To do personal product promotion to the selected doctors (minimum 300), so as to generate and increase prescription demand and to procure orders.
To build rapport with retail chemists (minimum 100) and stockists to increase operational efficiency in the distribution and sales of the Company's products.
To prepare customer coverage list and update it meaningfully from time to time in consensus with the RM.
To maintain appropriate frequency with all classes of customers, doctors, hospitals, institutions and trade:
To serve the customers needs
To build personal & professional rapport
To promote Company's products according to current strategies
To exploit potential business
To enhance Company's image.
To be a vital member of the Pharma Marketing intelligence system by:
Providing information on changing trends in customer needs
Providing feedback on the effectiveness of our product promotional strategies
Reporting competitors activities.
Highlighting general market trends for future potential.
To participate in pre-launch and other market surveys and submit information.
To launch new products as per Company's guidelines and strategies.
To conduct medical camps/seminars/conferences and doctor meetings for:
Strengthening customer contacts
Generating goodwill
Increasing Company's business
Enhancing MRs personal & professional rapport.
Enhancing Company's image.
To participate and follow-up in seeding trials as and when required.
To assess the potential of the institutions in his territory and recommend to

RM/quote the appropriate rates as per Company's guidelines and then liaise with the ordering authority for the procurement of orders.

To follow-up orders and ensure prompt collection of drafts in his territory according to Company's guidelines.
To settle claims of stockists and retailers for breakage, expiry, spoilage after

due verification and ensure destruction of such goods.

To participate in various projects as and when they come up.
To review his performance periodically as per guidelines
To submit all reports, records, returns as required.

Trainee/ Medical Representative