Position Objective:

To assist with and support PETA India's online marketing work including updating PETAIndia.com, creating content for social media, promoting posts, monitoring engagement and engaging with the public online.

Term of Employment:

Full-time including occasional evening and weekend work and being on a rota system

Reports To:

Manager of Digital Marketing

Location:

Mumbai

Primary Responsibilities and Duties:

Assist with managing PETA India's pages on various social media platforms (Facebook, X, Threads, Instagram, YouTube, and LinkedIn)
Monitor and reply to comments on social media with approved responses several times a day
Moderate notifications from all social media platforms frequently, including post working hours and during weekend shifts on days it is requested
Stay abreast of online marketing trends and strategies and suggest ideas to enhance performance
Help create social media content, including producing short video clips, creative images, and Instagram reels
Attend various events to film, photograph, and produce content for social media
Monitor and report performance metrics for social media campaigns using tools like Meta Business Suite, YouTube Studio, Sprout social and native platform analytics
Coordinate with influencers, collaborators, and partner organisations as assigned to amplify campaign reach and engagement
Assist in crisis communication and reputation management by flagging sensitive comments or posts and escalating them appropriately and in a timely manner
Support paid social media campaigns, including audience targeting, ad creation, and performance tracking
Assist with updating all forms of content on PETAIndia.com including blogs, features, videos and more using WordPress
Maintain a content calendar and help ensure timely publishing of posts aligned with campaign goals and observances
Use AI tools to create impactful graphics and videos, enhancing social media content with innovative, ethical, and brand-aligned visuals
Perform any other duties assigned by the supervisor

Qualifications:

Professional degree in a related field preferred
At least two years of related work experience preferred
Experience with social media analytics tools (e.g., Meta Business Suite, YouTube Studio, Google Analytics, Sprout socials) to track performance and optimise content
Excellent photography, videography, and video editing skills preferred
Should know the basic knowledge of using AI tools for generating meaningful graphics and videos.
Extensive knowledge of animal rights issues and PETA India campaigns
Sophisticated understanding and appreciation of what makes impactful and visually appealing content for website and social media pages
Proven skills and experience in SEO, SEM, and SMM preferred
Demonstrated exceptional written and verbal communication skills in English (essential) and in Hindi (preferred)
Proven excellent project execution, strategic thinking, and analytical skills
Demonstrated ability to work both independently and as part of a team
Proven ability to work well under pressure and within tight deadlines
Ability to work flexible hours, including weekends and holidays, as needed for campaign responsiveness
Strong organisational and time-management skills, especially for handling multiple projects and deadlines
Creative mindset with attention to detail, especially in visual storytelling and brand alignment
Understanding of ethical content creation, especially when using AI-generated media and representing sensitive issues
Support for PETA India's philosophy and the ability to advocate for PETA India's positions on issues in a professional manner

Preferred Software Knowledge:

WordPress
Adobe Photoshop
Adobe Premiere Pro
Canva
Microsoft Office Suite (Outlook, Word, Excel, Teams, Copilot)

How to Apply:

To apply for a position with People for the Ethical Treatment of Animals India (PETA India), please complete this form.

Digital Marketing Coordinator

Marketing Coordinator