About the role:

We are seeking a results-driven Assistant Manager to lead growth for cult.fit's Events vertical. This

manager-level role is structured around execution and strategy. You'll own the complete funnel and spend the majority of your time executing integrated campaigns across digital, social, email,

WhatsApp, and in-app channels, optimizing funnels based on data, and driving measurable ROI. Data proficiency is core to your success—you'll analyse performance daily, build dashboards, conduct funnel analysis, and use insights to drive optimization decisions. You'll develop city-specific GTM strategies, manage campaign budgets, and own registration metrics and attendance targets across events.

Key Responsibilities:

Campaign Execution (70%): Build and execute integrated multi-channel campaigns across push,

email, WhatsApp, social, SMS, paid search, and in-app. Manage marketing automation workflows,

build audience segments, design A/B tests, optimize budgets, and develop scalable event playbooks.

Execute and optimize campaigns across all channels; manage Braze, Segment, HubSpot

workflows.

Build personalized lifecycle campaigns and audience segments for different event formats and

cities.

Design and launch A/B tests on creative, messaging, offers, and landing pages; implement winning

variations.

Manage budgets; optimize spend based on performance data.

Develop repeatable event playbooks and optimize based on real-time data.

Data Analysis & Insights:

Own dashboards and reporting for registration volume, conversion rate, CPA, and attendance.

Conduct funnel analysis, cohort analysis, and TAM estimation. Forecast demand and translate

insights into optimization recommendations.

Build and maintain comprehensive dashboards and KPI reporting.

Conduct funnel, cohort, and attribution analysis to identify bottlenecks and opportunities.

Estimate TAM at city and micro-market level; forecast demand and registration trends.

Translate data insights into actionable optimization recommendations.

Growth Strategy (30%): Develop city-specific and event-format GTM strategies. Drive

experimentation on pricing, offers, and referral mechanics. Partner with Product and Operations on

growth initiatives. Work with ecosystem partners (BookMyShow, District) on co-marketing plans.

Develop GTM strategies based on audience behaviour, seasonality, and market dynamics.

Run experiments on pricing, offers, bundles, and referral mechanics.

Partner with Product, Analytics, and Operations teams on growth initiatives and alignment.

Requirements:

1. 3-5 years of experience in demand generation, growth marketing, or performance marketing;

proven ability to own a P&L or vertical end-to-end (events/campaigns exposure heavy).

2. 1.5+ years directly executing campaigns for events, experiences, product launches, or consumer

acquisition.

3. Advanced proficiency with marketing automation (Braze, Segment, HubSpot) and multi-channel

campaigns (push, email, WhatsApp, SMS, social, paid search).

4. Demonstrated data proficiency: advanced comfort with analytics tools (Google Analytics,

mixpanel, Looker, Tableau), building dashboards, and conducting funnel analysis, cohort analysis,

and attribution modelling.

5. Proven track record of scaling campaigns to 1000+ attendees and demonstrating measurable ROI impact.

6. Ability to work cross-functionally and manage P&L or vertical ownership.

7. Background in fitness, wellness, subscription, or D2C consumer businesses preferred.

Assistant Manager - Growth (Events)