About Ugaoo

Ugaoo is India's leading gardening and home-grown lifestyle brand, building a deeper connection

between people and plants. What started as a horticulture-first business has evolved into a full-stack

D2C ecosystem, with our website serving as a key growth engine where customers across the

country discover plants, gardening essentials, and plant care solutions.

Alongside our D2C platform, Ugaoo also reaches customers through select offline (Retail, Corporate

Gifting, Services & Maintenance) and marketplace channels. As we continue to scale, our focus

remains on building a category-defining brand that makes gardening accessible, enjoyable, and

aspirational for modern consumers.

Role Overview

We are looking for a high-ownership Creator Partnerships Manager to scale our creator-led growth

engine. This role will be responsible for building meaningful creator relationships, driving highperforming campaigns, and turning influencer marketing into a key revenue channel.

The ideal candidate brings a strong mix of creative instinct, commercial acumen, and execution

excellence—someone who can think like a marketer and operate like a deal-maker.

Key Responsibilities

Creator Strategy & Growth

Build and scale a high-impact influencer marketing roadmap aligned with brand and revenue goals
Identify key creator cohorts (micro, macro, UGC creators) and define platform-wise strategy

Creator Sourcing & Evaluation

Review and finalize creators sourced by the team based on audience quality, engagement, content fit, and cost efficiency
Continuously build a strong pipeline of niche and high-performing creators

Campaign Planning & Execution

Define deliverables, timelines, and content expectations for each campaign
Manage end-to-end execution across Instagram, YouTube, and emerging platforms

Negotiation & Commercial Ownership

Lead negotiations with creators and agencies to close cost-effective and scalable deals
Structure long-term partnerships and retainers with top-performing creators

Content Direction & Scripting

Write scripts, briefs, and hooks tailored to each creator and platform
Ensure content balances brand storytelling with platform-native authenticity

Performance Marketing Integration

Work closely with performance marketing teams to drive conversions via influencer content
Track metrics like CAC, ROAS, engagement, and conversion rates

Insights & Optimization

Analyze campaign performance and optimize for scale and efficiency
Stay on top of platform trends, creator formats, and consumer behavior shifts

Key Skills & Experience

5+ years of experience in influencer marketing, creator partnerships, or social media
marketing
Strong understanding of social media platforms, creator economy, and content trends
Proven track record of executing high-impact influencer campaigns with measurable ROI
Excellent negotiation and relationship management skills
Strong content sensibility with hands-on experience in scripting or creative direction
Data-driven mindset with the ability to balance creativity and performance

Join us, and help shape the future of gardening and grow with us, because Plants Grow People.