Knowledge of B2B demand generation and customer lifecycle marketing, Campaign analytics reporting and dashboard creation, Marketing automation and lead nurturing workflows, HubSpot Marketing Hub CRM, CRM management lead scoring and audience segmentation, B2B content strategy copywriting and storytelling, Understanding of SaaS business models and enterprise marketing, Performance marketing and funnel optimization, Email marketing and drip campaign management, LinkedIn Campaign Manager and paid campaign execution

research writing, Content Marketing, Powerpoint, Ms Word, SEO fundamentals, collaboration tools