Preferred Experience: 2-3 Years with Email Automation Softwares such as Hubspot / Mailchimp

Preferred Education: Bachelors or Masters in Engineering / Marketing / Certified Digital Marketing Specialist

Preferred Skills

Proven ability to quickly learn and understand complex topics.
Superior written and verbal communication skills, with a keen eye for detail.
Experience working with engineering to improve user experience: design, UI, and help refine content and create visuals and diagrams for technical support content.

Job Summary

The Email Marketer will be responsible for creating and executing email marketing campaigns to drive customer engagement and retention. This role requires a strong understanding of email marketing best practices and the ability to analyze campaign performance metrics.

Roles And Responsibilities

Plan and execute email campaigns and nurture workflows for IT service offerings.
Work with sales managers to understand the business case and assist in developing mail campaign strategy.
Work closely with the demand generation and database management team to identify opportunities to increase lead performance and database performance through email.
Build segmentation and personalisation strategies for B2B decision-makers (CIO, CTO, IT heads, procurement, etc.).
Drive lead generation using frameworks like lead scoring, MQL/SQL criteria, and funnel optimisation.
Use tools such as HubSpot, Marketo, ActiveCampaign, Salesforce Marketing Cloud, or Mailchimp.
Track KPIs (open rate, CTR, MQLs, SQLs, conversions) and run A/B tests.
Collaborate with sales and content teams to align messaging with IT service offerings.

Qualifications

Bachelor's degree in Marketing or related field
2-4 years of experience in email marketing or digital marketing
Proficiency in email marketing platforms such as MailChimp or Constant Contact
Strong analytical skills and attention to detail
Excellent written communication skills