About This Job

Liquid Group

Location: Singapore

Work Mode: On-site

Industry: Financial Services

Job Description

About Liquid Group

Liquid Group is a FinTech payment services provider headquartered in Singapore. We operate a regional payment network enabling cross-border QR payments and interoperable digital payment solutions for national networks, e-wallet operators, banks, acquirers, and merchants. Our mission is to deliver secure, seamless, and efficient digital payment experiences across Asia through deep ecosystem collaboration.

Through integrations with leading regional payment networks and digital wallet ecosystems, Liquid enables seamless cross-border QR payments across multiple markets, supporting both inbound and outbound transactions.

Role Overview

We are seeking a commercially minded and execution-focused Lead Marketing & Campaigns to support ecosystem adoption, campaign execution, partner engagement, and market activation initiatives across Singapore.

This role is responsible for translating regional and ecosystem growth priorities into effective local market campaigns, merchant visibility initiatives, and partner enablement activities that support payment usage, ecosystem participation, and transaction growth across Liquid's payment network.

The role works closely with issuer partners, acquirers, merchants, ecosystem stakeholders, and internal growth teams to coordinate measurable adoption and engagement initiatives aligned with commercial and market objectives.

Key Responsibilities

Ecosystem Marketing & Campaign Management

Coordinate and execute local ecosystem campaigns, usage initiatives, and partner marketing activities across Singapore.Support campaign localisation based on: consumer behaviour, merchant segments, travel patterns, payment usage trends, and market opportunities.Coordinate merchant visibility initiatives including: POSM deployment, merchant decals, campaign creatives, website updates, social media coordination, and ecosystem branding support.Work with external marketing agencies and partners to support campaign execution and asset delivery.

Partner Enablement & Ecosystem Engagement

Support ecosystem activation and partner engagement initiatives across issuers, acquirers, merchants, and payment partners.Coordinate partner communications, campaign participation, onboarding support, and ecosystem engagement activities.Support merchant education and partner enablement initiatives to improve ecosystem readiness and adoption.Assist in coordinating ecosystem launch activities and participation programmes.

Campaign Execution & Usage Growth Support

Coordinate and execute: Discounts/cashback campaigns, usage promotions, travel-linked initiatives, merchant marketing programmes, and ecosystem activation activities.Support transaction adoption and usage growth initiatives through targeted market engagement programmes.Work closely with Network Growth & Activation and Merchant Acquiring teams to support ecosystem adoption priorities and campaign alignment.

Campaign Analytics & Performance Tracking

Track and analyse: campaign performance, ecosystem engagement, transaction uplift, user participation, and activation outcomes.Prepare campaign reports, post-campaign reviews, and ecosystem performance summaries.Provide recommendations to improve campaign effectiveness, partner participation, and market engagement outcomes.

Cross-Functional Coordination

Work closely with: Network Growth & Activation, Merchant Acquiring, Product teams, Ecosystem Enablement, Operations teams, and External marketing agencies.Coordinate campaign timelines, launch readiness, communications, and execution activities across stakeholders.Ensure initiatives are operationally aligned, commercially relevant, and executable across participating partners and merchants.

What We're Looking For

6–10+ years of experience in: growth marketing, fintech, digital payments, campaign management, ecosystem marketing, or partner enablementStrong experience in designing and executing measurable growth campaigns.Understanding of: digital wallets, QR payments, merchant acquiring, consumer adoption mechanics, incentive mechanicsCommercially minded with strong focus on transaction growth and campaign ROI.Experience within regional fintech or digital payment ecosystems.Familiarity with cross-border QR payments and interoperable payment networks.Strong commercial awareness with understanding of ecosystem growth dynamics.Experience supporting partner marketing, GTM coordination, or ecosystem engagement initiatives.Entrepreneurial mindset with strong ownership and execution focus.

Success In This Role

Within the first 6–12 months, you will:

Successfully execute ecosystem campaigns and market engagement initiatives supporting measurable transaction uplift and measurable adoption outcomesImprove merchant visibility and partner participation across priority payment ecosystemsStrengthen campaign coordination and co-marketing alignment with ecosystem partners and merchantsDeliver well-executed campaigns with measurable engagement and user impactSupport sustained ecosystem adoption through effective marketing coordination and partner enablement initiatives

Why Join Liquid Group

Help shape transaction growth across one of Asia's leading QR payment ecosystemsWork at the intersection of fintech, payments, marketing, and ecosystem growthCollaborate with leading payment partners, wallets, and merchants across the regionBe part of a high-growth fintech driving the future of interoperable digital payments

Manager / Lead, Marketing & Campaigns