Company Background:

At Write Edge, we specialise in providing high-quality English and Writing tuition classes for Primary and Secondary school students in Singapore.

Founded in 2014, Write Edge started with just 12 students and a vision to help children become confident communicators and writers. Today, we have grown into one of Singapore's leading English enrichment providers, with 11 physical branches, an online arm, and a presence across Singapore, Malaysia, Indonesia, and Hong Kong.

Over the years, we have supported thousands of students through our structured curriculum, dedicated teaching team, and commitment to delivering meaningful learning experiences. As we continue to grow, we are looking for passionate individuals who want to make an impact and be part of our next chapter.

https://linkedin.com/company/write-edge
https://write-edge.com

About the role:

We are looking for a Marketing Manager who can drive lead generation, strengthen our digital presence, and translate marketing insights into business results.

This role combines performance marketing, content and social media, campaign execution, and analytics. The ideal candidate is both hands-on and strategic, comfortable moving between execution and decision-making.

Responsibilities

Performance Marketing

Take full ownership and run point on all digital performance marketing efforts
Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms
Manage end-to-end campaign execution: ad creation, targeting, optimisation, and reporting
Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI
Allocate and track digital marketing budgets, identifying opportunities for cost optimisation
Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly

Social Media & Content:

Develop and execute social media strategies to grow engagement, brand awareness, and customer retention
Create, schedule, and publish content across social platforms
Monitor trends, track performance, and refine content strategies accordingly
Manage customer interactions and feedback across social channels
Work with internal teams, freelancers, influencers, and vendors to create engaging content

Events & Brand Marketing:

Support the planning and execution of online and offline events, workshops, webinars, and open houses
Coordinate event logistics, marketing materials, communications, and follow-up activities
Support brand-building initiatives and partnerships that strengthen awareness and reputation

Data Analytics

Track and analyse campaign performance, website traffic, social media metrics, and other digital KPIs
Generate actionable reports and insights to optimise campaigns and support decision-making
Execute data-driven A/B tests and adjust campaigns based on performance insights
Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI
Serve as the main point of contact for all digital campaign performance, reporting, and optimisation strategies

Budget Management (shared with BM Lead)

Budget Allocation: Allocate and manage the digital marketing budget effectively to maximise ROI
Financial Reporting: Track and report on budget expenditure, ensuring transparency and accountability
Cost Optimisation: Identify opportunities for cost savings and efficiency improvements in marketing spend

Success in this role looks like:

Consistently generating quality leads and enrolments
Growing engagement and reach across digital channels
Delivering campaigns on time and within budget
Using data and insights to drive continuous improvement
Clearly communicating campaign performance, insights, and recommendations to management, translating data into actionable business decisions
Contributing meaningfully to the growth of Write Edge and its brands

Requirements:

At least 4 years of experience in performance marketing, social media management or digital marketing
Hands-on experience executing paid campaigns (SEM, SMM, SEO) and managing social media accounts
Strong knowledge of CRM systems, WordPress/Elementor, and social media platforms
Proven ability to manage multiple campaigns and projects end-to-end, meeting deadlines and KPIs
Strong creative, strategic, and analytical skills to translate insight into action
Excellent time management, prioritisation, and multitasking skills in a fast-paced environment
Collaborative mindset, comfortable working with internal teams and external partners

Further Details

Monday-Friday, 9am to 6pm
Work-from-home: 3 days, Office days: 2 days
Salary: $4000-$5000 monthly

Why join us

Work directly with the founders and gain exposure to business and growth strategy
Take ownership of meaningful projects and see your ideas come to life
Be part of a growing education company with regional ambitions
Join a supportive team that values initiative, learning, and continuous improvement
Make a tangible impact on students and families through education

Paid Media / Performance Marketing Senior Executive