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Job Description

Location: Bangalore/ Mumbai/ Gurgaon

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

The Owned In-House Agency Team supports the LinkedIn Owned Media team, which leads channel strategy, prioritization, and performance across Email and LinkedIn Ads. This team partners closely with Owned Media to bring campaigns to life at scale, ensuring high-quality execution and operational excellence across a complex portfolio. This includes driving execution of campaign builds, QA, and reporting insights based on the Owned Media team's strategy and priorities. This team also plays a key role in enabling efficiency and consistency through the use and enablement of technology, automation, and tooling -- delivering impact through execution, scalability, and continuous improvement within a high-performing marketing organization.

We are seeking an email production expert on our team who would be responsible for the QA of all workflows and campaigns in Adobe Campaign before deployment. This role is responsible for translating campaign requirements into fully functional workflows and ensuring all campaigns meet high standards of quality, accuracy, and performance. This individual will also QA emails produced by other production specialists across the team, owning the validation process for email campaigns and workflows. This role requires strong technical expertise, precision, and a high bar for quality.

Key Responsibilities

Campaign Development & Execution

Build, configure, and deploy email campaigns and automated workflows in Adobe Campaign based on defined requirements
Translate campaign briefs into functional workflows, including audience segmentation, scheduling, and personalization logic
Ensure campaigns are set up to execute accurately across lifecycle stages (batch and triggered sends)
Ensure campaigns meet SLA requirements for delivery timelines and quality standards
Monitor campaign setups for risks or inconsistencies prior to launch
Support troubleshooting and resolution of deployment or workflow issues

Quality Assurance

QA email campaigns and workflows across the team
Execute comprehensive QA processes, including:
Functional validation (logic, triggers, segmentation)
Content accuracy (copy, links, personalization tokens)
Rendering and responsiveness across devices and email clients
Flag root causes of errors and recommend preventative measures to reduce recurring issues

Cross-Functional Collaboration

Partner with campaign managers and Owned Media team to clarify requirements and ensure readiness for execution
Provide clear feedback on feasibility, dependencies, and timelines based on technical requirements
Communicate QA findings and required fixes in a clear, actionable manner

Qualifications

Basic Qualifications

4+ years of hands-on work in email marketing operations and development
Experience with Adobe Campaign
Experience with HTML/CSS
Experience with Quality Assurance

Preferred Qualifications

BA/BS degree or equivalent professional experience required.
Experience with owning or contributing to QA processes for email or marketing automation programs
Strong written and verbal communication skills in English
Strong proficiency in Adobe Campaign workflow configuration, targeting, and deployment
Working knowledge of:
HTML/CSS for email development and troubleshooting
Email rendering best practices across clients (e.g., Outlook, Gmail, mobile devices)
Familiarity with personalization logic, dynamic content, and audience segmentation
Experience using QA and testing tools (e.g., Litmus) is a plus
Exceptional attention to detail and a strong quality mindset
Ability to follow structured processes while identifying opportunities for improvement
Strong problem-solving skills with a proactive approach to identifying and mitigating risks
Ability to manage multiple campaigns and deadlines in a fast-paced environment

Suggested Skills:

Quality Assurance
Adobe Campaign
Workflow Configuration
HTML/CSS
Email Testing

Additional Information

India Disability Policy

LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit https://legal.linkedin.com/content/dam/legal/Policy_India_EqualOppPWD_9-12-2023.pdf

Global Data Privacy Notice and Compliance Posters for Job Candidates

Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.

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