BigQuery, Power Bi, Excel, Python, Sql, Firebase, Domo, R, dbt, GA4

technology solutions , Data Management, Data Governance, Performance Monitoring, CRM platforms, enterprise systems

paid search , Tableau, Marketing Automation, Google Data Studio, SFDC Salesforce, advanced measurement, Abm, Looker, emerging channels, Crm Systems, demand generation, experimentation frameworks, multi-channel global acquisition programs, paid social

Data Governance, Data tools, Middle-office service delivery, Investment platforms, Issue escalation, Operating model change, performance reviews, Control challenge, investment operations

long-range planning, Financial Analytics, Forecasting, performance management, Finance Transformation, budgeting, EPM platforms

Hubspot, Google Analytics, Content Creation, Emplifi, WeChat, Editorial Oversight, Chinese Digital Platforms, Douyin, Cross-Functional Collaboration, Zhihu, Content Strategy, Weibo, Bilingual Content Development, Bilibili, Project Management, Xiaohongshu, Performance Analytics

attribution , paid search , performance marketing, Meta, SFDC Salesforce, advanced measurement, Abm, Looker, emerging channels, SA360, Linkedin, demand generation, Google Ads, programmatic, experimentation frameworks, paid social

Strategic Thinking, B2C Marketing, CAC, Market Entry GTM, Cross-Functional Collaboration, Unit economics, ROI, Commercial Acumen, Creative Marketing H2H Mindset, Pipeline, LTV

Google Search Console, Ahrefs, SEMrush, Screaming Frog, Technical SEO, content architecture, Google Analytics 4, AI Discoverability Optimisation, GA4, Social Search Strategy