Company Profile

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member's contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Job Description

Role Overview

This role supports and elevates social media efforts for Lennox Residential by partnering closely with global marketing and business stakeholders. The Specialist will play a key role in translating strategic direction into high-quality execution, while contributing insights, recommendations, and creative thinking to strengthen overall social media impact.This position requires strong content leadership, a deep understanding of social platforms, and the ability to influence outcomes through data, storytelling, and collaboration.

Key Responsibilities

Strategic Partnership & Alignment

Partner closely with global and cross-functional teams to align on social media priorities, campaigns, and messaging
Contribute insights and recommendations to shape campaign direction and content approaches
Bring a strong point of view on platform best practices, audience behavior, and content trends

Content Strategy & Development

Lead content planning and calendar management across B2C and B2B platforms
Develop compelling, platform-native content including captions, campaign messaging, and post concepts
Translate campaign briefs and product narratives into engaging social storytelling
Collaborate with creative teams to guide visual and video content execution

Campaign Execution & Optimization

Drive seamless execution of campaigns across channels, ensuring quality and timeliness
Coordinate with internal teams and external partners (including influencers) to deliver integrated campaigns
Continuously refine content and execution based on performance and feedback

Analytics & Insight Generation

Track and analyze performance across platforms, identifying trends and opportunities
Provide actionable insights to improve engagement, reach, and conversion metrics
Support reporting needs for stakeholders with clear narratives and recommendations
Leverage testing and experimentation to inform content and campaign improvements

Brand Voice & Quality Control

Ensure consistency in brand voice, tone, and messaging across all social media content
Uphold content quality and accuracy across channels
Contribute to the evolution of social media guidelines and best practices

Stakeholder Collaboration

Build strong working relationships with marketing, product, and communications teams
Act as a reliable partner in delivering high-impact social media output
Support coordination with PR and communications teams where relevant

Process Excellence

Identify opportunities to improve workflows, tools, and efficiency in content production

Core Capabilities

Strong social media execution with strategic thinking
Advanced content writing and storytelling
Data analysis and performance optimization
Campaign coordination and delivery excellence
Brand communication and voice consistency
Stakeholder collaboration and influence
Influencer coordination and campaign support

Qualifications

8+ years of experience in social media, content, or digital marketing roles
Proven experience managing and executing campaigns across both B2C and B2B platforms
Strong writing and editorial skills, with the ability to simplify and communicate complex or technical product narratives
Experience working with global stakeholders or within distributed/matrixed teams
Demonstrated ability to translate strategic direction into effective content and campaign execution
Proficiency in social media analytics and publishing tools, with a data-driven approach to optimization
Experience in product-driven or high-consideration categories (e.g., home solutions, HVAC, engineering-led products, or similar) is a plus
Comfort operating in structured, process-driven environments with multiple stakeholders and approval layers
Ability to operate effectively in a global environment, with flexibility in working hours to support global stakeholders

Sr Specialist - Social Media & Content Strategy