ble growth through performance channels while ensuring optimal ROI and efficient budget utilization.

Key Responsibilities:

● Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).

● Manage budgets, bidding strategies, and audience targeting to maximize ROI and conversions.

● Track, analyze, and report campaign performance using tools like Google Analytics,Meta Business Manager and Google Tag Manager.

● Conduct A/B testing on ad creatives, landing pages, copies, and audiences to improve conversion rates.

● Monitor key performance metrics such as CAC, ROAS, CPA, CTR, CVR, and LTV.

● Collaborate with creative and content teams to develop high-performing ad creatives and messaging.

● Implement and manage conversion tracking, pixels, and events across platforms.

● Identify growth opportunities through new channels, audiences, and ad formats.

● Stay updated with the latest digital marketing trends, algorithms, and platform updates.

Required Skills & Qualifications

● Minimum 3 years of experience in performance or digital marketing.

● Strong hands-on experience with Google Ads and Meta Ads platforms.

● Proven track record of managing high-budget performance campaigns.

● Strong analytical skills with experience in data-driven decision-making.

● Excellent communication and stakeholder management

Assistant Manager-Performance Marketing