Key Account Sales Manager (HORECA)

Location - Delhi NCR, involves travel

CTC Range - 13-15 lakhs, work experience - 3-7 years

About Swa Artisanal Syrups

At Swa, we create 100% Natural Artisanal Syrups that elevate every cocktail, mocktail, iced tea, and craft coffee experience. In a short time, we've grown into a Challenger Brand in the F&B space, partnering with iconic clients like Starbucks, Chaayos, Blue Tokai, Third Wave Coffee, Barbeque Nation, Daryaganj, Pyramid group and more.

Our work culture is fun, entrepreneurial, and collaborative. Every Swa team member is treated as an owner of our future. We're looking for people with an adventurous spirit, a bold work ethic, and a passion for beverage innovation who thrive in a fast-moving startup environment.

Key Responsibilities

Key Account Management:
Nurture relationships with our prestigious B2B clients across North India to drive retention, satisfaction, and upsell opportunities.
New Business Development:
Identify and convert new opportunities within the HORECA, QSR, and beverage sectors.
Client Engagement:
Build deep, consultative relationships with decision-makers and purchasing heads; act as the voice of the customer internally.
Innovation & Product Development:
Partner with clients and the internal R&D team to co-create new flavors and offerings that align with market trends.
Sales Strategy & Execution:
Own and deliver on monthly, quarterly, and annual sales goals with a strong focus on quality and consistency.
Market Research:
Stay ahead of trends in the hospitality and beverage industry to uncover white space opportunities.
Travel & Field Work:
Regularly travel across North India to meet clients, conduct product demos, attend industry events, and build a stronger Swa presence.

Ideal Candidate Profile

Degree in Hospitality Management, Food Technology, or related field
4–8 years in B2B Sales / Key Accounts in the F&B, Hospitality, or FMCG sectors
Excellent interpersonal and negotiation skills
Strong understanding of how hospitality and beverage businesses operate
Creative thinker with a passion for product development and innovation
Willingness to travel extensively
Self-starter with a founder's mindset – ready to hustle and grow with a young brand

Why Join Swa

Work with industry-leading brands and help shape the future of craft beverages in India
Be part of a fun, fearless, and flat organization that values initiative
Contribute directly to new product development and brand building
Ownership, autonomy, and growth – from Day 1

Key Account Sales Manager - HORECA