Role Overview

As a Copywriter – Performance Marketing at Team Pumpkin, you will play a critical role in driving high-conversion, data-driven communication across digital platforms. This role goes beyond storytelling—you will craft performance-focused copy that directly impacts campaign results, customer acquisition, and ROI.

You will lead the development of compelling ad copies, landing page content, and conversion-oriented messaging, while aligning with brand voice and business objectives. Working closely with performance marketers, designers, and strategists, you will ensure every word is optimized for engagement, clicks, and conversions.

Key Responsibilities

Develop high-performing ad copies for platforms such as Meta, Google, LinkedIn, and other digital channels
Write conversion-focused content for landing pages, performance campaigns, emailers, push notifications, and app journeys
Interpret campaign data and insights to continuously optimize copy for better CTR, CPA, and ROI
Collaborate with performance marketing teams to align messaging with targeting, funnels, and campaign objectives
A/B test copy variations and iterate based on performance metrics
Ensure consistency in brand voice while adapting tone for different audience segments and platforms
Stay updated with digital trends, platform updates, and consumer behavior patterns
Work closely with designers to ensure copy and visuals work cohesively for maximum impact
Manage multiple campaigns simultaneously while meeting tight deadlines

Required Qualifications

Strong understanding of performance marketing principles and digital advertising ecosystems
Proven ability to write clear, concise, and conversion-driven copy
Experience with A/B testing and performance optimization of content
Excellent time management and organizational skills
Ability to work in a fast-paced, data-driven environment
Strong collaboration and communication skills

Experience

2–3 years of experience in copywriting with a focus on performance marketing or digital advertising
Prior experience in advertising agencies or performance-driven brands
Hands-on experience creating copy for paid campaigns and digital funnels

Education

Bachelor's degree in English, Journalism, Advertising, Marketing, Mass Communication, or a related field

Preferred Qualifications

Familiarity with tools like Google Ads, Meta Ads Manager, analytics platforms, and A/B testing tools
Experience in writing for e-commerce, D2C, or lead generation campaigns
Strong portfolio showcasing high-performing ad campaigns and measurable results

Copywriter

Senior Copywriter