Designation: Manager - SEO & AEO

Experience: 6 - 9 years

Job Location: Pune (On-Site)

About Amura

Amura Marketing is a next-generation Martech company delivering end-to-end marketing and sales solutions to leading brands in India.

Our philosophy of Marketing Engineered integrates strategy, design, engineering, and technology to build measurable growth systems. We don't treat SEO as traffic generation — we treat it as revenue infrastructure.

Role Summary

The SEO & AEO Manager will lead Amura's organic growth function across traditional search engines and emerging AI-driven answer ecosystems.

This Is a Leadership Role Combining

Strategic SEO & AEO direction
Revenue-focused growth ownership
Team building and capability development
Process governance and operational excellence
Advanced analytics and ROI storytelling

You will be responsible for building scalable organic growth systems tied directly to business outcomes — not vanity metrics.

Key Responsibilities

Organic Growth & Revenue Ownership (SEO + AEO)
Develop and own integrated SEO and AEO strategies across multiple client portfolios
Translate business goals into structured organic growth roadmaps
Drive keyword research, intent clustering, entity mapping, and semantic architecture
Build strategies for visibility across:

○ Traditional SERPs

○ Featured snippets

○ People Also Ask

○ Zero-click results

○ AI-powered search ecosystems

Establish clear revenue attribution models for organic growth
Drive organic contribution to pipeline, lead generation, and revenue KPIs
Technical & Structured Optimization Leadership
Lead comprehensive technical SEO audits (crawlability, indexation, Core Web Vitals, architecture)
Oversee structured data implementation (FAQ, HowTo, Product, Organization, etc.)
Ensure AI-readiness through:

○ Content structuring

○ Schema clarity

○ Entity optimization

Collaborate closely with development teams to ensure seamless execution
Maintain technical hygiene across client portfolios
Team Leadership, Capability Building & Performance Management
Lead, mentor, and scale a team of SEO Executives and Senior Executives
Define KRAs and performance benchmarks for team members
Conduct structured performance reviews and feedback cycles
Identify skill gaps and run upskilling initiatives
Foster a culture of experimentation, accountability, and ownership
Build second-line leadership within the SEO function
Ensure workload balance and efficient task allocation
Process Governance & Operational Excellence
Define and enforce SOPs across:

○ Keyword research

○ Technical audits

○ On-page optimization

○ Reporting

○ Content optimization

Ensure 100% adherence to documentation and reporting standards
Maintain clean project tracking via tools (ClickUp, Asana, Jira, etc.)
Own delivery timelines and proactively mitigate risks
Standardize reporting templates and dashboard frameworks
Ensure zero-chaos execution across multi-client portfolios
Improve internal processes for scalability and efficiency
Advanced Analytics & Business Impact Reporting
Define and track performance metrics beyond traffic:

○ Conversions

○ Revenue contribution

○ Assisted conversions

○ AI visibility metrics

Build structured dashboards using:

○ GA4

○ Google Search Console

○ GTM

○ Looker Studio

○ Excel/Sheets

Translate organic data into business insights and ROI narratives
Present strategic growth recommendations to clients and leadership
Drive data-backed experimentation frameworks
Cross-Functional Collaboration & Growth Integration
Work closely with:

○ Paid Media Teams

○ Content Strategy Teams

○ Design & UX

○ Tech/Development Teams

Ensure SEO is integrated into:

○ Website builds

○ Campaign launches

○ Product releases

Drive SEO + Paid synergy strategies
Ensure organic growth supports full-funnel marketing efforts
Innovation & Search Ecosystem Evolution
Stay ahead of algorithm updates and AI-search developments
Identify experimentation opportunities across:

○ SERP features

○ Structured data

○ AI search visibility

Build frameworks for AEO (Answer Engine Optimization)
Educate clients and internal stakeholders on the future of search

Skills & Requirements

6+ years of hands-on SEO experience
2–3+ years of team management experience
Strong technical SEO expertise
Demonstrated experience tying SEO to revenue outcomes
Expertise in structured data & AI-search optimization
Advanced analytical skills (GA4, GSC, GTM, Excel)
Working knowledge of HTML, CSS, JavaScript
Experience managing multi-client portfolios
Strong stakeholder communication skills
Excellent command of English

Good to Have

Enterprise SEO experience
E-commerce / Marketplace SEO (Amazon)
YouTube SEO
Martech or performance marketing background
Exposure to AI-driven and generative search ecosystems

What Success Looks Like

Consistent organic traffic growth aligned to business KPIs
Increased AI visibility and snippet ownership
Organic contribution clearly linked to revenue
High-performing, accountable SEO team
Structured reporting with operational excellence
SEO positioned as a strategic growth engine within Amura

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