Job Description

Job Purpose:

Manage marketing needs for the Area, such as Product Management, Minimum pricing and Marketing Plans while cooperating with AMM's and Marketing managers from other Areas.

Job Context & Major Challenges:

Manage marketing needs for the Area with the objective of maximizing profitability of Birla Carbon through asset management and support for RFQ processes and development of tasks like Marketing plans, Minimum Price, and promotion.

Key Result Areas

KRA 1

Product management -

SupportProductManagementprocessincludingpriceandmarginanalysis, price and volume scenario development, and plantportfoliooptimization.

Participation in the S&OP process

KRA 2 -

Marketing Plans -

CompileandmaintainMarketingPlansfortheirArea,accordingtothe Birla Carbon Marketing Plan Template

Facilitate implementation

KRA 3 -

Pricing -

DefiningandupdatingMinimumPricesforproductsproducedonthe assets in the Area.
SupportSalesHeadandSectorHeadswithlargeannualRFQprocess

Support sales on local RFQs etc. as necessary

KRA4 -

Team Development -

Support, prepare, and develop Marketing managers for

performance leverage and professional progression

KRA5 -

Reporting -

Usereportingtoolstoidentifyleakageoroutliersthatrequireanalysis

Collaborate with Sales, Supply Chain, Operations and Technology to solve problems

KRA6 - Branding, events and trade shows -

Participateonregionalteamsrelatedtotradeshowsandeventsthroughout the region

Assess effectiveness of marketing programs and recommend and implement changes when needed

KRA7 - Supporting NPD/R&D on Business cases-

Support new product development and capital projects with business plans

Area Marketing Mgr Asia