Job Title - Performance Marketer

Experience: 2 - 5 Years

Notice Period: 0-15 days (Preferred Immediate Joiner)

Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency

Industry: Business Consulting and Services

Employment Type: Full-time

Roles and Responsibilities:

Develop and execute full funnel paid marketing campaigns for e-commerce clients, focusing on customer acquisition, retention, and revenue growth.
Drive traffic and conversions via performance marketing on platforms like Meta Ads Manager, Google Ads, Google Shopping, and other relevant channels.
Optimize campaigns for key metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLTV).
Analyze customer behavior, performance data, and platform insights to refine campaigns and strategies.
Generate detailed weekly and monthly reports with actionable insights for stakeholders, focusing on ROI and revenue impact.
Utilize AI tools to stay updated with the latest industry trends and innovations.
Leverage AI-powered automation to streamline repetitive tasks and improve efficiency.
Partner with e-commerce and merchandising teams to identify best-selling products, underperforming SKUs, and seasonal opportunities.
Prioritize campaigns based on product demand, stock levels, and profit margins.
Ensure that marketing budgets align with high-demand inventory to avoid overstock or out-of-stock issues.
Collaborate with creative teams to produce compelling ad creatives and copy tailored to the e-commerce customer journey.
Implement A/B tests for product imagery, ad formats, and messaging to identify top-performing combinations.
Optimize communication strategies for specific audience segments (e.g., first-time buyers, cart abandoners, repeat customers).
Lead and mentor a team of performance marketers to achieve client revenue target and growth.
Work closely with inventory, CRM, product, and creative teams to align marketing goals with overall e- commerce strategy.
Diagnose campaign-level performance drops or inefficiencies and provide immediate solutions.
Continuously refine targeting strategies to improve performance across various platforms.
Leverage tools such as Google Analytics, Meta Ads Manager, Google Ads Platform, and other e-commerce analytics tools to track, report, and improve campaign performance.
Familiarity with CRM tools and dynamic retargeting is a plus.

Desired Candidate Profile:

Minimum relevant Experience of 2 to 5 Years.
Strong team management and team mentoring skills.
Experience in Paid Campaigns Management/Google ads/Facebook Ads and relevant roles
Hands-on experience in online marketing and brand management. (Preferably on retail fashion/lifestyle brands).
Exposure to Branding, Advertising and Online marketing (Agency Experience)
Experience of managing online campaigns across a number of media platforms and tools (including, but not limited to, AdWords, Facebook Ads, LinkedIn ads, Twitter ads, Instagram ads etc.)
Strong communication, presentation, organizational and problem-solving skills with the ability to collaborate across teams.
Responsible self-starter, innovative thinker, analytical, detail-oriented; comfortable in a metrics driven business environment.