Key Responsibilities:

Brand Strategy & Positioning

Campaign Planning & Execution

Lead the planning and execution of integrated marketing campaigns (digital, offline, social, retail)
Collaborate with internal teams and external agencies to deliver impactful campaigns
Monitor campaign performance and optimize for effectiveness

Market & Consumer Insights

Content & Creative Development

Oversee content strategy including social media, advertising, and brand storytelling
Work closely with creative teams to produce high-quality marketing assets
Ensure all communications align with brand identity

Trade Marketing & Retail Execution

Support the development and execution of trade marketing strategies across key retail channels
Coordinate in-store activations, promotions, and POSM deployment to drive visibility and sales
Work closely with Sales and Key Account teams to align campaign plans with retail calendars
Monitor in-store execution (distribution, display, pricing) and identify improvement opportunities
Track performance of trade promotions and evaluate ROI for continuous optimization
Support product launches with retail activation plans, including merchandising and promotional mechanics
Liaise with distributors, retailers, and external partners to ensure smooth execution of trade initiatives

Performance & Analytics

Stakeholder Management

Qualifications& Requirements

Experience in brand & trade marketing, preferably in FMCG, retail, or consumer-driven industries
Proven track record of executing successful marketing campaigns
Strong team player
Strong organizational skills with attention to detail and accuracy.
Proficient in Microsoft Excel and PowerPoint.
Excellent interpersonal and communication skills.
Ability to manage multiple priorities/projects and work effectively in a dynamic, cross-functional environment.
A collaborative mindset with a proactive, problem-solving approach.