About the role

Drives e-commerce growth and digital platform optimization across Southeast Asia and Australia, enhancing client experience, brand visibility, and online performance. Partners with HQ, cross-functional teams, and external vendors to execute digital strategies and manage end-to-end projects supporting omnichannel growth.

Key Responsibilities:

E-commerce & Platform Performance

Take ownership of day-to-day eCommerce trading activities, ensuring the platform is commercially optimized across product assortment, content, promotions, and functionality.
Track business performance through key eCommerce metrics, including traffic, conversion, average order value, customer acquisition cost, and ROI, translating data into actionable opportunities.
Drive continuous improvements across the digital storefront, identifying opportunities to enhance site usability, performance, and conversion.
Partner closely with Merchandising on product launches, commercial activations, and priority product initiatives.
Translate commercial objectives into merchandising plans and work with the Merchandising team to support buy strategy and product availability.
Work closely with Supply Chain on stock planning and replenishment, providing recommended target inventory levels based on business needs.

Omnichannel & Commercial Development

Develop initiatives that connect digital and physical retail touchpoints, creating a consistent and engaging client journey across channels.
Work alongside Retail teams to unlock cross-channel sales opportunities and facilitate services such as online-to-store purchasing, store collection, and pickup.
Coordinate with regional functions including Marketing, Sales, Operations, and IT, serving as the key connection point with HQ to drive consistent implementation of the digital strategy.
Monitor developments across eCommerce, technology, consumer behaviour, and the competitive environment to identify new opportunities for online growth.

Digital Strategy & Brand Presence

Translate HQ's eCommerce commercial direction into a clear local calendar of digital activities, campaigns, and key trading moments.
Lead the development and execution of the regional eCommerce strategy, with a focus on expanding market reach, acquiring new customers, and improving conversion.
Work in partnership with Digital Marketing to maximise the effectiveness of performance marketing initiatives across relevant channels.
Ensure the digital storefront consistently reflects the brand and delivers a premium client journey, from product discovery and navigation through to purchase.
Leverage customer feedback, behavioural data, and market insights to identify improvements and strengthen the overall online proposition.

Key Qualifications & Skills

Minimum 7 years of solid eCommerce experience within a B2C environment; exposure to luxury retail and/or fashion would be an advantage.
Strong commercial mindset, with proven ability to leverage business data and analytics to drive decisions and identify growth opportunities.
Creative and adaptable, with the agility to navigate a fast-paced and constantly evolving business environment.
Strong project management capabilities, with the ability to manage multiple priorities, timelines, and stakeholders effectively.
Highly self-driven and results-focused, with the resilience to perform effectively under pressure and deliver against tight deadlines.
Confident leader and influencer, with the ability to engage, inspire, and drive decision-making across diverse teams and seniority levels.
Positive, energetic, and passionate about delivering high standards and achieving excellence.
Excellent communication and interpersonal skills, with the ability to build strong partnerships across functions, markets, and global teams.

Registration No: R1875146

EA License No: 22C1376

E-Commerce Business Manager (Luxury Fashion Brand)