SEO tools, Google Search Console, Search intent semantic SEO and topic clustering, AI-driven search awareness AI overviews generative and chat-based search, Data analysis and actionable insight generation, Organic funnel analysis attribution and conversion tracking, Use of AI tools for SEO content optimisation and analysis, Structured data schema markup and entity optimisation, E-E-A-T principles and content quality optimisation, Optimisation for answer-based search and LLM visibility, On-page Off-page SEO content optimisation and internal linking, Content distribution email marketing and social amplification basics, Google Analytics 4, Technical SEO fundamentals indexing crawlability Core Web Vitals, UX page experience and performance impact on SEO