Job Requirements

Role/ Job Title: Senior - Growth Manager - HPE

Function/ Department: HPE

Job Purpose:

The role is responsible for development and execution of comprehensive marketing strategies to drive growth and revenue. Work closely with a team of competent marketing professionals and collaborate cross-functionally to optimize campaigns and initiatives.

Roles & Responsibilities:

Develop and execute innovative growth marketing strategies to achieve business objectives.
Lead and mentor a team of growth marketing managers and associates.
Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth.
Collaborate with product, sales, and other teams to align marketing efforts with overall business goals.
Manage and optimize digital marketing channels.
Implement A/B testing and other experimentation techniques to optimize campaign performance.
Monitor and analyze key performance indicators (KPIs) to track the effectiveness of marketing efforts.
Identify areas for improvement and implement initiatives to enhance marketing performance and efficiency.
Stay up to date with industry trends and best practices in growth marketing.

Secondary Responsibilities:

Expert in problem solving skills & Positive attitude.
Understand the Business Portfolio target & able to plan marketing strategy & plan execution with stakeholders.
Optimized customer journey (CRO) on digital platform / assisted journey
Bureau data understanding & utilize the same in digital marketing.
Basic Assets & Credit Card Product Knowledge
Expert in sales lead management / lead lifecycle
Knowledge to handle both existing & new customer marketing strategy.
Comfortable to work in Agile team with incremental RoI strategy.
Basic knowledge of Data Analytics & Statistics (From marketing perspective)

Managerial & Leadership Responsibilities:

Target-oriented with proven ability to multitask.
Experienced in people management and development, comfortable managing in a matrixed and/or Agile environment.

Education Qualification:

Graduation: Science / Commerce /B Tech - Computer Science / IT

Post-graduation: MBA

Experience: 5 to 7 years of relevant experience.

Senior Growth Manager HPE