Experience- 5-10yrs

CTC-10-20lpa

Key Responsibilities

Brand & Creative Management

• Own and drive the overall brand strategy, ensuring consistency across all customer touchpoints — in-store, digital, print, and outdoor

• Develop and execute ATL (Above The Line) and BTL (Below The Line) campaigns aligned with seasonal collections, festive calendars, and brand milestones

• Conceptualise creative assets including visual merchandising ideas, campaign imagery, packaging, and in-store collateral

• Demonstrate strong graphic design sensibility and an ability to visualise ideas; hands-on proficiency with design tools and creative apps is a plus

Digital Marketing & Social Media

• Lead the brand's social media presence across Instagram, Facebook, YouTube, and emerging

platforms with engaging, on-brand content

• Plan and manage digital advertising campaigns (Google Ads, Meta Ads, programmatic) to drive

footfall and online engagement

• Drive SEO/SEM strategies and manage the brand's online reputation and reviews

• Leverage tech-savviness and familiarity with modern apps and digital tools to enhance marketing

efficiency and innovation

CRM & E-Commerce

• Build and manage the CRM strategy to drive customer retention, repeat purchases, and loyalty

programme engagement

• Support or lead the e-commerce channel, ensuring seamless integration between online and offline brand experiences

• Track and analyse customer data to personalise outreach and maximise lifetime value

Events, PR & Partnerships

• Plan and execute brand events, trunk shows, exhibitions, influencer collaborations, and store launch activities

• Manage relationships with PR agencies, media houses, and influencers to secure earned media and brand visibility

• Identify and execute strategic brand partnerships and co-marketing opportunities

Performance & Analytics

• Set marketing KPIs, track campaign performance, and present regular MIS reports to the leadership team

• Manage the marketing budget efficiently with a clear ROI orientation

• Stay current with industry trends, competitor activity, and emerging marketing technologies

AI & Emerging Technology in Marketing

• Demonstrate a strong understanding of AI and its applications in modern marketing — including

generative AI for content creation, AI-driven customer segmentation, predictive analytics, and

marketing automation

• Leverage AI tools across all marketing initiatives including campaign ideation, copywriting, social

media content generation, visual design, ad optimisation, and performance reporting

• Stay ahead of the curve on emerging AI-powered marketing platforms and integrate them into day-to-day workflows to drive efficiency, personalisation, and competitive advantage

• Champion an AI-first mindset within the marketing function, training and upskilling the team to adopt AI tools for faster execution and smarter decision-making

Head of Marketing